French luxury fashion house Lanvin Group has posted revenue of €133 million (~$154.3 million) in the first half (H1) of 2025, ended June 30, marking a 22 per cent decline year-on-year, as luxury markets faced softer demand in EMEA and Greater China. Gross profit stood at €72 million (~$83.5 million) with a 54 per cent margin, supported by disciplined inventory management. Adjusted EBITDA was -€52 million (~-$60.3 million) versus -€42 million in H1 2024, reflecting margin pressure despite cost optimisation.

Lanvin Group’s H1 2025 revenue fell 22 per cent to €133 million (~$154.3 million), with gross profit at €72 million (~$83.5 million).
Lanvin dropped 42 per cent, Wolford 23 per cent, Sergio Rossi 25 per cent, while St John held flat and Caruso slipped 11 per cent.
Cost cuts, retail optimisation, and new creative leadership are set to drive recovery in H2 2025.

Lanvin revenue dropped 42 per cent during a creative transition, with strong retail in EMEA and a rebound in North America e-commerce ahead of Peter Copping’s first collection. Wolford fell 23 per cent, impacted by logistics transitions, though wholesale grew 14 per cent; a 75th anniversary push is planned under deputy CEO Marco Pozzo.

Sergio Rossi’s revenue fell 25 per cent, but Q2 retail rose 17 per cent and e-commerce 10 per cent; Paul Andrew’s debut collection is due in H2. St John remained resilient, with flat revenue, 4 per cent growth in North America, and an 11 per cent wholesale increase, maintaining a 69 per cent margin. Caruso declined 11 per cent, though its proprietary brand continued growth, the company said in a release.

“Despite a challenging luxury market in the first half, we remained disciplined in cost management and strategic streamlining, responsive to market dynamics, and steadfast in our commitment to unlocking the long-term potential of our brands. With new creative leadership and continued investment in product innovation, we are well positioned to capture opportunities as the market environment improves,” said Zhen Huang, chairman of Lanvin Group.

Since H1 2023, G&A expenses have been cut by 35 per cent at St John, 27 per cent at Wolford, and 25 per cent at Sergio Rossi. Retail network optimisation launched in 2024 continues to deliver efficiencies.

St John CEO Andy Lew became executive president of Lanvin Group in January 2025, driving a new European headquarter initiative. Wolford and St John reinforced leadership with senior hires. Peter Copping’s Paris Fashion Week debut and Paul Andrew’s upcoming Sergio Rossi collection are expected to drive brand revitalisation.

The Group expects H2 2025 to remain challenging but sees momentum from new collections, cost efficiencies, retail optimisation, and wholesale partnerships. Strategic investment in product, marketing, and operations aims to strengthen positioning as luxury markets stabilise.

“In the first half, our focus was on operational discipline and laying the foundation for future growth. With fresh creative direction across our houses, supported by targeted marketing and refined channel strategies, we expect to build brand momentum and increase consumer engagement in the second half. We remain agile and execution-focused as we strengthen brand desirability and prepare for recovery,” Andy Lew, executive president of Lanvin Group, said.

Fibre2Fashion News Desk (HU)