Free People to relocate West End store, will also debut in Scotland

Free People’s London flagship on Regent Street is closing at Christmas, a decision that sees the US lifestyle brand relocating to a new 4,550 sq ft space on nearby Argyll Street. 

Targeting an opening date sometime in the spring, the new flagship promises to offer an “elevated retail experience”.

Free People, which is owned by Philadelphia-based retail giant Urban Outfitters Inc, is also planning to open a new store in Edinburgh in January, becoming its first store in Scotland.

Free People managing director of International, Chris Worthington, said: “The UK is the cornerstone of our international growth strategy, and we are thrilled with the response from our British customer base.

“As we evolve our physical footprint, our focus is increasingly on finding unique locations that allow us to immerse our customers in the Free People brand experience.”

He added: “We’re prioritising locations that give us the creative flexibility to design compelling, distinct zones that allow us to tell our complete brand story in a more dynamic and expansive way.”

Argyll Street will join four other Free People London stores (Covent Garden, King’s Road, Shoreditch and Hampstead) plus Richmond in Greater London.