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From Revival Weaves To Cinematic Edits, How Big, Fat Indian Weddings Are Getting Bigger
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Families are spending more selectively this season on fashion, jewellery, photography and other essentials.
People now prefer curated weddings over very expensive ones. (representative image)
The beginning of the festive season in the winter naturally witnesses a rise in weddings across different states in India. This boom of marriages doesn’t just establish bonds but also has a major influence on India’s economy, affecting household spending, consumer practices and the health of the market.
Retailers and service providers tend to have a tab on the roots of the wedding economy, noticing distinct consumption patterns. It is understood that families are spending more selectively this season on fashion, jewellery, photography and other essentials. Even as the scale of the celebrations varies depending on the income status, the common theme is consumers prioritising authenticity, quality and personalisation.
According to Darshan Dudhoria, CEO of Indian Silk House Agencies, their 52-year-old legacy saree retail chain has seen consumers tilting towards handcrafted festive fashion this winter. Dudhoria says the ongoing wedding boom has signalled rising demand for authentic silks across tier-2 and tier-3 cities. “Premium ethnic wear, revival weaves, and sustainable festive fashion are shaping consumption this season,” he said, as quoted by CNBC TV18.
Couples Prioritising Photos, Videography
Founders of Vintage Films, Rakesh Bajaj and Jyoti Bajaj, highlighted another trend that is intrinsic to the wedding boom at hand. They say brides and grooms in India are doubling down their attention on photography and videography, with urban weddings witnessing a major upward trend in expenses incurred for them.
“In the last few years, couples have started prioritising photography and videography far more seriously… the earlier 3–4% allotment has now grown to around 7–10% in many urban weddings,” they noted.
The glittery wedding videos, the multi-day advanced coverage and near cinematic edits we scroll through on our social media timelines are now seen as an important investment to create and preserve memories by consumers.
“Yes, we’ve seen a clear shift in the last few years—couples are consciously allocating a larger share of their wedding budget toward photography and videography… décor fades, outfits get packed away, but the visual narrative of the celebration becomes their lifelong keepsake,” said Vaibhaav Singvi, Creative Director and Founder of The Movie’ing Moments.
While redirecting budgets towards filming and editing of the wedding content, couples are still saving money through e-cards, minimal décor and combined photography teams in what has emerged as a balancing tactic to take care of both emotional and financial needs.
Curated Weddings, The Preferred Way
“In the last few years, there’s been a quiet but unmistakable shift in how couples think about their weddings… couples are now investing in elements that shape how a guest moves, feels, and connects with the celebration—thoughtfully designed walk-ins, layered transitions, interactive installations, and pockets of personal storytelling,” said Jai Sharma, Founder of Envelop.
Allocating a major portion of the wedding budget on immersive design is reflective of a behaviour pivot among a generation that now desires ceremonies built mainly around their emotion and personal storytelling and doesn’t like spending big on all things.
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November 30, 2025, 12:00 IST
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