Future Collective India mixes craft and culture with commerce in Goa at new launch ‘Noun’

Responsible design platform Future Collective India has brought together craft, culture, and commerce with the launch of Noun, its new 753 square foot, multi-brand store concept in Goa.

Located in Goa’s village of Siolim, Noun has opened its doors with a curated selection of apparel, accessories, and jewellery by independent Indian designers. “We didn’t want to build another concept store, but a context-driven space where people remember how to look, touch, and listen,” said co-founder Roma Narsinghani in a press release.
 
The store is surrounded by paddy fields and its interior mixes industrial elements. These include raw bricks, created from excavated soil and sawdust by Solarpunk Futures and metal chains with natural wood features by Lakkad, making for a contemplative, modern feel.

Described by Future Collective India as a “retail residency,” the store will remain open with its debut edition until December 15. Noun’s first chapter is titled “Muscle Memory” and focuses on craft driven brands including Helm, Lafaani, Kastoor, Lmnoh, Chola, Begum Sitara Baroodi, and Project Qaafi among others to explore how the rhythm of embodied knowledge shapes both makers and objects.

 
Jewellery designer Roma Narsinghani launched Future Collective India in collaboration with Shreya Sharma, who designed and co-curates Noun. The collective has run numerous initiatives including ‘Shelter’ and ‘The Conscious Culture Fair’ and aims to contribute to India’s evolving design discourse.
 
Following “Muscle Memory,” Noun will launch its following chapter “Better Daze,” from December 18 to January 31, 2026. The retail curation will spotlight local and sustainable brands including Button Masala, Malai Biomaterials, Manish Arora, and Pieux among others.