Givenchy launches first campaign with creative director Sarah Burton

Givenchy has launched its first campaign with creative director Sarah Burton. Photographed by Collier Schorr, the campaign brings together a group of creative personalities to celebrate multi-generational womanhood.

 
“The beauty of all women inspires me – including my team,” said Sarah Burton about the campaign in a press release. “I wanted to capture the brilliant women I work with amongst the cast – real moments with everyone working together.”
 
Burton’s long-term stylist Camilla Nickerson and makeup artist Lucia Pieroni both worked on and feature in the new Givenchy campaign, which captures candid moments, conversations, and unposed gestures. The photographer herself also stars in the campaign, brought to life with creative direction by Ferdinando Verderi, hair by Olivier Schawalder, nails by Ama Quashie, and casting by Jess Hallett.

 
Talent personalities Adut Akech, Vittoria Ceretti, Nyaduola Gabriel, Kaia Gerber, Eva Herzigova, Emeline Hoareau, and Liu Wen appear playful and relaxed in Givenchy’s dramatic tailoring and mixture of masculine and feminine design elements. Campaign looks range from a sharp suit to layered leather outerwear and a translucent evening dress, presenting a future-facing take on the French label’s archive.

 
British designer Sarah Burton presented her first collection for Givenchy in March 2025, according to the brand’s website. Burton graduated from London’s Central Saint Martins College of Art and Design in 1997 then rose up the ranks of Alexander McQueen, stepping into the role of creative director at the label in 2010. Burton was awarded an Order of the British Empire (OBE) for her services to the British Fashion industry in 2012 and left Alexander McQueen in October 2023.