Goldsmiths upsizes at Merry Hill mall

Midland’s Merry Hill mall is adding to a series of retail upsizes, with British jeweller Goldsmiths now unveiling a “significantly larger unit at the top 10 super-regional centre”.

Located in the heart of the Upper Mall, Goldsmiths has moved from its existing 2,700 sq ft space into a 6,000 sq ft unit opposite the soon-to-launch new M&S, merging two units for a new state-of-the-art store.

The upsize, in a key corner unit allowing for a full glass wrap-around façade, features a larger dedicated Rolex room, alongside branded areas from Omega, TAG Heuer, Tudor, Longines, and Tissot. It also benefits from the addition of Rolex Certified Pre-Owned and Longines branded areas, for an even more extensive range of watches.

Goldsmiths joins the likes of Footasylum, Costa, and EE, all of which having grown their presence at Merry Hill in the last 12 months, “investing heavily in upgrading the store experience”.  

Alistair Winning, Asset Manager  for operator Sovereign Centros from CBRE, said: “The arrival of Goldsmiths’ upsized store has been a much-anticipated addition, highlighting our tenants’ dedication to investing in Merry Hill.

“By expanding, the brand is playing an even bigger part in fulfilling our visitors’ demand for premium jewellery, with Merry Hill’s success in this category built on an understanding of what our catchment wants to spend its money on.”