Hackett London renews campaign with Carlos Sainz Sr and Jr for Autumn/Winter 2025

The British menswear brand once again turns to Spanish talent for its new campaign. Following a first collaboration in March of this year, Hackett London reunites with two leading figures in motorsport — Carlos Sainz Sr and Jr — to unveil its Autumn/Winter 2025 campaign. With this second chapter, the brand underscores its commitment to uniting heritage and modernity through timeless British style.

Entitled “Tradition and Modernity: A Winter Together,” the campaign features the legendary Madrid-born rally driver alongside his son, who currently competes for the Williams Racing Formula 1 team. Set against autumnal backdrops in the Oxfordshire countryside, the shoot captures moments of camaraderie — from driving classic cars to competing over a game of table football — amid misty landscapes, gardens, and stately homes where history and nature coexist.

The capsule for the coming season revisits staples of classic British style, including tweed, tartan and structured silhouettes, combined with modern, functional materials. The color palette blends warm tones such as ivory, stone grey and gold, offset by deep blues and festive nods to the “Twelve Days of Christmas.” The collection also features a range of motifs such as Donegal, paisley and birdseye, alongside traditional techniques like cable knitting.

The line includes a selection of transitional pieces — from brushed cotton jumpers to soft tailoring — enriched with contemporary details such as detachable linings, stretch fabrics and distinctive internal finishes. Outerwear completes the offering, with waxed jackets, peacoats, overshirts and gilets.

Founded in Chelsea in 1983 by Jeremy Hackett, initially as a second-hand shop, Hackett London has grown to over 1,000 points of sale worldwide. The brand now belongs to the Spanish group AWWG, which also owns Pepe Jeans and Façonnable. AWWG represents the agencies of Tommy Hilfiger, Calvin Klein, DKNY, Donna Karan, and Karl Lagerfeld in Spain and Portugal. Operating in 86 countries through a network of more than 3,500 stores, AWWG reported turnover of €633 million and EBITDA of €65.1 million in its 2023/24 financial year.