Hibbett taps Uber Eats for speedy delivery

Uber Technologies and Hibbett announced on Thursday a new partnership that brings the U.S. sportswear retailer’s athletic-inspired fashion, footwear and accessories to the Uber Eats platform.

As of this week, Uber Eats consumers across the U.S. can shop from nearly 900 Hibbett locations nationwide, and receive their goods delivered on demand or on schedule, right to their door.

“We’re thrilled to share our new partnership with Uber Eats – a collaboration that reimagines what it means to shop locally,” said Bill Quinn, CIO, Hibbett, which was acquired by British rival, JD Sports, in 2024.

“By bringing together the agility and speed customers love from Uber Eats with the trusted Hibbett shopping experience, we’re creating a new convenient way to shop for athletic-inspired fashion, the latest sneaker drops from brands like Nike and Jordan and much more. This initiative isn’t just about faster delivery, it’s about more access for our local communities.”

The partnership also serves as another step toward Uber Eats’ expansion beyond food.

“As people gear up for the season ahead, we’re excited to make Hibbett’s iconic selection of footwear and apparel just a tap away,” said Hashim Amin, head of retail for North America at Uber.

“From sneakers to sportswear, Uber Eats is here to deliver what consumers need—fast.”

Headquartered in Birmingham, Alabama, Hibbett is an athletic-inspired fashion retailer with more than 1,000 specialty stores, located in 36 states nationwide.