H&M introduces upgraded store format for US market with new Los Angeles store

H&M has opened a new store at The Original Farmers Market in Los Angeles, which sees the Swedish fast-fashion giant introduce a new store format for the U.S. market.

Located at 3rd and Fairfax, the new Los Angeles store spans approximately 15,000 square feet across two floors.

The new smart flagship store boasts an interiors upgrade with enhanced service features including translucent display walls, fluted stucco surfaces that bring texture and warmth, and modular fixtures.

The store also operates on RFID-enabled systems, for enhanced stock accuracy, quick item location within the store, and  more efficient replenishment from the stockroom to the sales floor. Customers can choose in-store pickup for online orders, and mobile checkout will also be available.

As for stock, the new store offers H&M’s full assortment of womenswear and menswear, as well as limited-edition collections such as H&M Studio, designer collaborations, and more.

“H&M’s debut at The Original Farmers Market marks an exciting milestone in our Los Angeles expansion, serving as the first of several new store openings planned throughout the year,” said Michael Beaumont, head of expansion for H&M Americas.

“This flagship location introduces an elevated shopping experience — designed to complement H&M’s strong fashion assortment and create a more inspirational environment for customers.”

The Original Farmers Market marks the first of several new stores planned for Los Angeles this year, according to the Stockholm-headquartered company.

Looking ahead, the company said it plans to further expand its presence in the LA area this fall with new stores at Beverly Center, Brea Mall, accompanied by its debut in Beverly Hills, with a location at 370 North Beverly Drive.

Next month, H&M will also unveil a new flagship store at Blvd in Las Vegas.