Fashion
H&M signs Lorena Saravia for first collaboration with Mexican designer
Published
August 26, 2025
H&M announced its first collaboration with a Mexican designer by unveiling the exclusive collection with Lorena Saravia, which will be available starting October 16, 2025, in select stores and online.
The 29-piece proposal reflects the contemporary sensibility and cultural connection that characterize the work of Saravia, who has built a brand recognized for its quality, impeccable cuts and a style aimed at today’s women.
“When I started my brand, I wanted to create something distinctly Mexican that embodied quality, impeccable cut and contemporary style for the modern woman,” said the designer.
She added that, although Mexico is often seen as a macho society, women have always been a formidable force.
“My hope is that every woman who wears my designs will feel inspired and empowered,” Saravia concluded.
The collection combines structured silhouettes, such as the iconic denim jacket and slit denim pants, with more sensual pieces, including draped blouses and open-back dresses.
The homage to Mexico is reflected in the use of working textiles, handcrafted details and accessories such as cowboy boots, a hallmark of Lorena Saravia’s career, accompanied by wide-brimmed hats and decorative belts.
“What I admire most about Lorena is how she manages to draw inspiration from her heritage and Mexican craftsmanship to create something fresh, original and truly her own. Overall, there is a beautiful connection to the land, mixed with contemporary elegance,” commented Ann-Sofie Johansson, creative consultant at H&M.
Among the accessories is a reinterpretation of Saravia’s grandmother’s lion earrings, which served as inspiration for buttons and jewelry.
With this collaboration, H&M expands its commitment to cultural diversity and global designer talent. It is worth remembering that its first collaboration with a Latin American designer took place in 2019, with Colombian Johanna Ortíz.
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Following earlier increases in purified terephthalic acid (PTA), melt and PSF, Indian producers have now raised PFY prices. POY, FDY and PTY prices have been increased by ****;* per kg across all deniers and lustres with effect from March *, reflecting rapid cost pass-through amid heightened volatility in crude-linked value chains, according to the market sources.
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ICE cotton drops 1% on Middle East war, stronger US dollar
May 2026 cotton settled at 64.59 cents per pound, down 1.02 cents. This marked the lowest settlement price for May contract since February 20, effectively erasing all gains made over that period.
Cotton futures on Intercontinental Exchange (ICE) fell over 1 per cent, with May 2026 settling at 64.59 cents/lb, the lowest since Feb 20, amid Middle East tensions and a stronger US dollar.
Rising inventories and risk aversion pressured prices.
Speculators cut net shorts, while crude oil surged.
ICE cotton traded mixed in early Indian hours today.
Total trading volume for the session came in at 73,225 contracts. ICE-certified deliverable No. 2 cotton inventory rose to 126,178 bales as of February 26, up from 119,457 bales the previous trading day.
The US dollar climbed to its highest level in over a month, making dollar-denominated commodities like cotton more expensive for international buyers and reducing export demand.
Market analysts stated that the Middle East conflict is putting significant pressure on cotton and that a broader risk-aversion tone is affecting the market.
On March 2, Iran continued launching attacks on US military bases across multiple countries in the Middle East, with explosions reported in several locations. An advisor to the Iranian Islamic Revolutionary Guard Corps commander announced that the Strait of Hormuz had been closed, with Iran threatening to strike any vessels attempting to pass through it.
US President Trump indicated that military action against Iran could last four to five weeks, while also expressing readiness for operations to extend considerably longer.
Major Wall Street indices declined on Monday as the conflict raised fears of disrupted global trade routes and renewed inflationary pressures. Analysts warned that investors appear to be rebuilding short positions in cotton, suggesting continued downward price pressure in the near term. The earlier May contract low of 62.86 cents per pound as a key support level that could be tested again.
CFTC data released the prior Friday showed that speculators reduced their net short positions in ICE cotton futures and options by 26,508 contracts in the week ending February 24, bringing net shorts to 48,922 contracts.
International crude oil and natural gas prices surged sharply on Monday following US and Israeli strikes on Iran, with retaliatory actions forcing the closure of several energy facilities in the region.
This morning (Indian Standard Time), ICE cotton for May 2026 was traded at 64.75 cents per pound (up 0.16 cent), cash cotton at 62.59 cents (down 1.02 cent), the March 2026 contract at 62.59 cents ((down 1.02 cent)), the July 2026 contract at 66.75 cents (up 0.14 cent), the October 2026 contract at 68.18 cents (down 0.49 cent) and the December 2026 at 69.04 cents (up 0.12 cent). A few contracts remained at their previous closing levels, with no trading recorded so far today.
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