Homebody launches Waltons-inspired kidswear, debuts with Harrods pop-up

1970s wholesome family television series The Waltons is the inspiration behind sustainable sleepwear and loungewear brand Homebody’s latest childrenswear collection.

And the launch is also marked by a pop-up at luxury department store Harrods which features ‘Mini-Me’ versions of some of the brand’s best-loved adult silhouettes.

Why The Waltons? The series, epitomised by its ‘Goodnight Jon Boy’ catchphrase, “captures the nostalgia of togetherness and bedtime rituals”, we’re told.

The collection, ‘made for moments of calm’ features Homebody’s “special recipe” signature Modal sens fabric, woven using Lenzing’s responsible fibres and made in England and developed exclusively by the brand “to enhance the sleep experience”. 

Its palette is split into two moods: Cool & Classic in soft blues, washed denim, and navy stripes and white with styles including the Stripe PJ Top, Wide-Leg PJ Trousers, and The Home Tank; while Warm & Grounded features earth-inspired shades of calico, umber and desert appearing in the Panel Tee and Vacation Shorts.

Also included are the Edwardian-inspired Nightdress and Dusty Pink PJs.

Designed for ages 4-16 years, the collection is available online at homebody.co.uk and Harrods, with prices ranging £165 to £210.

In its accompanying mission statement, Homebody said it has pledged “to help rebuild a manufacturing base in the UK and to forever challenge ourselves on how we do business. 

“We are passionate about revitalising the British clothing manufacturing industry, investing in our community and fostering our next generation of talented makers. At Homebody we have a fully traceable manufacturing process that begins with the sustainable Lenzing fibres and finishes with the softest most luxurious Modal imaginable”.