Fashion
Hugo Boss joins Brands at M&S, retailer partners with Circulose on sustainability
Published
November 13, 2025
M&S continues to expand its ‘Brands at M&S’ portfolio and Hugo Boss is the latest big name to sign up, starting with a collection of men’s premium underwear, loungewear, vests and tees.
The retailer’s research shows that male shoppers across all age groups rank ‘a wide range of brands’ among their top priorities when shopping, “with this factor particularly important for the 18-34 and 35-54 cohorts – key demographics for M&S”.
Stephanie Macleod, head of category for Third Party Brands at the business, said Hugo Boss’s arrival and generally growing portfolio “complements our strong own-brand proposition and reinforces our ambition to make M&S more relevant, more often”.
It also supports M&S’s deeper focus on menswear and the category’s director at the retailer, Mitch Hughes, added: “We’re serious about growing menswear and being the go-to destination for men with a stylish, relevant and reliable offer. Having a credible branded offer alongside a confident own-brand proposition is central to our strategy to deliver choice and style, quality & value in one trusted destination.”
In August, the company launched M&S Man – a channel dedicated to men’s style. That came on the back of social media now being the number one influence on men aged 18-34 when buying clothing and footwear and over 60% of all male consumers prefer to browse and shop online.
M&S is the market-leader in men’s underwear with one in five men purchasing their underwear from it. Other brands on the platform include Calvin Klein and Tommy Hilfiger, that offer underwear and loungewear.
Meanwhile, Swedish sustain-tech company Circulose has announced a partnership with M&S, which becomes the first UK brand to join it as a Scaling Partner.
The retailer will integrate a significant volume of Circulose into its collections, “helping drive broader adoption of next-generation circular materials across the industry”.
Circulose is made entirely from textile waste and its use helps fashion brands reduce their dependence on virgin fibres derived from trees. It also helps reduce emissions.
Katharine Beacham, head of materials and Sustainability at M&S, said: “Partnering with Circulose allows us to put the concept of circular design into action and will be an example of how the industry can move from small-scale pilots to incorporating next-generation materials at a greater scale. By integrating circular materials into our sourcing strategy, we will be… helping to build a fashion industry that’s fit for the future.”
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The scheme shall be implemented by the Department of Financial Services (DFS). A management committee formed under the chairmanship of DFS secretary will oversee the progress and implementation of the scheme.
India’s cabinet has approved introduction of the Credit Guarantee Scheme for Exporters for providing cent per cent credit guarantee coverage by the National Credit Guarantee Trustee Co Ltd to member lending institutions for extending additional credit facilities up to ₹200 billion to exporters.
The aim is to enhance competitiveness of exporters and support diversification into new and emerging markets.
The scheme is expected to enhance the global competitiveness of Indian exporters and support diversification into new and emerging markets, an official release from the cabinet said.
By enabling collateral-free credit access under CGSE, it will strengthen liquidity, ensure smooth business operations and reinforce India’s progress towards achieving the $1-trillion export target.
It is important to extend enhanced financial assistance and adequate time to exporters for diversifying their markets and enhance global competitiveness of Indian exporters, the release added.
Fibre2Fashion News Desk (DS)
Published
November 13, 2025
Responsible design platform Future Collective India has brought together craft, culture, and commerce with the launch of Noun, its new 753 square foot, multi-brand store concept in Goa.
Located in Goa’s village of Siolim, Noun has opened its doors with a curated selection of apparel, accessories, and jewellery by independent Indian designers. “We didn’t want to build another concept store, but a context-driven space where people remember how to look, touch, and listen,” said co-founder Roma Narsinghani in a press release.
The store is surrounded by paddy fields and its interior mixes industrial elements. These include raw bricks, created from excavated soil and sawdust by Solarpunk Futures and metal chains with natural wood features by Lakkad, making for a contemplative, modern feel.
Described by Future Collective India as a “retail residency,” the store will remain open with its debut edition until December 15. Noun’s first chapter is titled “Muscle Memory” and focuses on craft driven brands including Helm, Lafaani, Kastoor, Lmnoh, Chola, Begum Sitara Baroodi, and Project Qaafi among others to explore how the rhythm of embodied knowledge shapes both makers and objects.
Jewellery designer Roma Narsinghani launched Future Collective India in collaboration with Shreya Sharma, who designed and co-curates Noun. The collective has run numerous initiatives including ‘Shelter’ and ‘The Conscious Culture Fair’ and aims to contribute to India’s evolving design discourse.
Following “Muscle Memory,” Noun will launch its following chapter “Better Daze,” from December 18 to January 31, 2026. The retail curation will spotlight local and sustainable brands including Button Masala, Malai Biomaterials, Manish Arora, and Pieux among others.
Copyright © 2025 FashionNetwork.com All rights reserved.
As a proud Red Raider alum, Mahomes is using his eight-year relationship with adidas to turn a shared vision into reality: empowering the next generation of college athletes by elevating their performance on the field and creating game-changing opportunities off the field. Building on the momentum from Texas Tech’s inaugural year as an adidas school, Mahomes is bringing fresh energy to what’s already shaping up to be a landmark year for Texas Tech Athletics.
Adidas and Patrick Mahomes announced the second Team Mahomes NIL cohort of Texas Tech student-athletes in Lubbock, coinciding with the debut of the “Too Cold” uniform featuring Mahomes’ Gladiator logo.
The programme supports athlete development on and off the field, reinforcing Mahomes’ continued commitment to his alma mater and Adidas’ evolving role in athlete-brand partnerships.
“Texas Tech will always be home for me, so I’m proud to give back to the school and community who helped shape me on and off the field,” said Patrick Mahomes. “As the partnership with adidas continues to evolve and expand, we’re redefining not just the future of Red Raider sports, but college athletics more widely.”
The second Team Mahomes cohort features Red Raider athletes from many of the school’s top programs, including returning members NiJaree Canady (Softball) and Sam Courtwright (Soccer), alongside Behren Morton (Football), Christian Anderson (Men’s Basketball), and Malachi Snow (Track). The athletes met Mahomes earlier today and will be honored during the game.
“Team Mahomes is the result of a unique partnership between adidas and Patrick Mahomes that’s elevating Texas Tech athletics, shaping the future of college sports and building on a lasting legacy for Mahomes in Lubbock and beyond,” said Chris McGuire, Vice President of Sports Marketing, adidas North America. “NiJaree, Behren, Malachi, Christian, and Sam are some of the nation’s most impressive student-athletes, making them perfect additions to Team Mahomes and the adidas family.”
Adding to the magnitude of the day for the three-time Super Bowl champion, Mahomes’ second Gladiator uniform with Texas Tech will make its on-field debut as part of the stripe-out in The Jones. Still a rarity for an athlete’s brand to be used in on-field apparel, the “Too Cold” uniforms point to adidas’ commitment to driving the evolution of athlete-brand partnerships. In addition to it being worn on field in the season-shaping conference matchup, fans can buy the “Too Cold” uniform at adidas.com.
“Patrick Mahomes’ impact on Texas Tech has been immeasurable. His ongoing investment in our athletes, notably through Team Mahomes, showcases his and adidas’ belief in and commitment to the future of Texas Tech athletics,” said Kirby Hocutt, Texas Tech Athletics Director. “It’s always great to have Patrick on campus, and we look forward to continuing to work together in what’s a really unique and special relationship with adidas.”
Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.
Fibre2Fashion News Desk (RM)
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