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In Paris, Europe’s fashion industry closes ranks against ultra-fast fashion

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In Paris, Europe’s fashion industry closes ranks against ultra-fast fashion


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September 17, 2025

A rare group photo. Some twenty* representatives of Europe’s textile and clothing sectors met in Paris on September 16 to sign a declaration committing their various bodies to a joint fight against ultra-fast fashion, and calling on national and European authorities to take action in the face of competition from Shein and Temu.

Representatives of the European federations signing the declaration – UFIMH

The signing took place in Villepinte, where the Première Vision Paris trade show runs from September 16 to 18. Behind the expected conviviality among industry peers, a palpable tension surfaced, as the professionals gathered shared a sense of urgency in the face of ultra-low-cost Chinese competition evading all oversight, including customs checks.

This feeling was reinforced by what already looked like a countermove: Shein France announced an agreement with a first French brand that very morning. The announcement had initially been scheduled for Monday, September 15.

In the text signed by the federations, the European institutions are urged to swiftly abolish the duty exemption for small non-EU parcels worth under 150 euros. The federations would also like to see a levy applied to these parcels to fund inspections, alongside VAT collection. The signatories further call for accelerated investigations and penalties under the Digital Services Act and the Digital Markets Act, and for the establishment of a dialogue with the Chinese authorities, whose sustainability objectives diverge from the practices of local platforms.

The document also calls on Member States to adopt national measures to curb, as in France, the marketing activities of ultra-fast-fashion players, while actively supporting textile and clothing companies investing in sustainability, quality and innovation. Consumers are not overlooked in this effort. The joint declaration invites them to favour sustainable products, and to support companies and brands taking part in the sustainable transition of the textile and clothing industry.

“The fashion industry can’t and won’t wait,” warned Pierre-François Le Louët, president of UFIMH (Union Française des Industries Mode & Habillement), who initiated the event.

“We need this battle to be waged country by country, for our federations to take this issue to legislators and the press, and, at EU level, to press the European Commission to move faster,” he continued, noting that France has already passed a “Fast Fashion Law” that now legally defines a business model deemed harmful.

Mario Jorge Machado, president of the European textile industry confederation Euratex, pointed out that this event will help the industry make its voice heard by the European Commission.

“We have to stop being naive and pretending not to see what’s happening to our market: these players are exploiting the fact that we play by the rules,” insisted the industry representative. \

“They take advantage of our brands as well as our consumers. You cannot destroy creativity and intellectual property in this way: it’s unacceptable. Our industry is known for its innovation, quality and design. So we have a lot to defend.”

Mario Jorge Machado (Euratex), Olivier Ducatillion (UIT) and Pierre-François Le Louët (UFIMH)
Mario Jorge Machado (Euratex), Olivier Ducatillion (UIT) and Pierre-François Le Louët (UFIMH) – MG/FNW

“Enough is enough,” said Olivier Ducatillion, president of UIT (Union Française des Industries Textiles).

“We are all suffering from this situation. Every time we propose solutions at the local level, we’re told it won’t work because these players will find workarounds at the European level. So we have to find new ways and set our sights wider. Today’s signature is not an end point; it’s a starting point.”

Representatives from the Italian, Portuguese and Dutch sectors took turns at the microphone, each reaffirming the need for action that is as swift as it is coordinated across the sector.

“There was no representative of the European Commission among us this morning, and that’s not down to the organisers,” noted Ralph Kamphöner, who represents the German Textil+Mode federation in Brussels.

The federations estimate that 4.5 billion parcels were imported into Europe last year via Chinese low-cost platforms, a volume that they say now accounts for 5% of clothing sales in Europe and 20% of online clothing sales.

*UFIMH (Union Française des Industries Mode & Habillement), UIT (Union Française des Industries Textiles), Euratex, ATP (Portugal), Chambre du Commerce de Services, Confindustria Moda (Italy), Finnish Textile & Fashion (Finland), TOK (Bulgaria), Modint (Netherlands), WKO (Austria), SEPEE (Greece), LATIA (Lithuania), DM&T (Denmark), Swiss Textiles (Switzerland), Consejo Intertextil Español (Spain), Fedustria (Belgium), Textil+Mode (Germany), ANIVEC-APIV (Portugal), TEKO (Sweden), Creamoda (Belgium), European Flax and Hemp Alliance, and PIOT (Poland).
 

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China releases details of outcomes of talks with US in Malaysia

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China releases details of outcomes of talks with US in Malaysia



Outcomes of the recent China-US economic and trade talks in Kuala Lumpur include US cancellation of the 10-per cent ‘fentanyl tariffs’ and suspension, for an additional year, the 24-per cent reciprocal tariffs levied on goods from China, Hong Kong and Macau. China will make corresponding adjustments to its countermeasures, China’s Ministry of Commerce has said.

Both sides agreed to continue extending certain tariff exclusion measures, a ministry spokesperson said.

Outcomes of the recent China-US talks in Kuala Lumpur include US cancellation of the 10-per cent ‘fentanyl tariffs’ and suspension, for another year, the 24-per cent reciprocal tariffs on goods from China, Hong Kong and Macau.
China will make similar adjustments to its countermeasures.
Both sides will continue extending certain tariff exclusion measures.
China will resolve TikTok issues with the US.

The United States will suspend for one year the implementation of a new rule announced on September 29 that expands its ‘entity-list’ export restrictions to any entity that is at least 50 per cent owned by one or more entities on the list.

China will suspend the implementation of relevant export control measures announced on October 9 for a year and will study and refine specific plans, the spokesperson was cited as saying by a state-controlled news agency.

The US side will suspend the implementation of measures under its Section 301 investigation targeting China’s maritime, logistics and shipbuilding industries for a year. China will follow by suspending the implementation of its countermeasures for a year.

In addition, the two sides also reached consensus on issues including anti-drug cooperation on fentanyl, expanding agricultural product trade and the handling of individual cases involving relevant enterprises, the spokesperson said.

China will properly resolve issues related to TikTok with the US side.

Chinese President Xi Jinping said in Busan, South Korea, yesterday that he is ready to continue working with President Donald Trump to build a solid foundation for bilateral ties, and create a sound atmosphere for the development of both countries.

“China and the United States should be partners and friends. That is what history has taught us and what reality needs,” he said.

It is normal for the two leading economies of the world to have frictions now and then, Xi noted.

He called on teams from both sides to work out and finalise the follow-up steps as soon as possible, and ensure that the common understandings are effectively upheld and implemented, to inject confidence into the two countries as well as the global economy through solid deliverables.

Fibre2Fashion News Desk (DS)



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Fashion brand OVS opens flagship store in Delhi’s pacific mall

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Fashion brand OVS opens flagship store in Delhi’s pacific mall



OVS, Italy’s leading fashion brand, opened its doors in India with the launch of its flagship store at Pacific Mall, Tagore Garden. The mall is one of Delhi’s most iconic shopping destinations, celebrated for its dynamic mix of international brands, immersive experiences, and trendsetting lifestyle offerings. The grand opening marks a major milestone in OVS’ global expansion, bringing Italian design, craftsmanship, and contemporary style to Indian customers.

Ahead of the official store opening, a ribbon-cutting ceremony was held in front of a cheerful crowd of customers eagerly waiting to step inside. The first 100 shoppers received exclusive gifts, including a gift hamper on purchases of INR 6,000 or more.

Italian fashion brand OVS has debuted in India with a 9,000 square feet flagship store at Pacific Mall, Tagore Garden, Delhi.
The launch featured a ribbon-cutting ceremony, exclusive gifts for early shoppers, and a pop-up tram-themed installation previewing OVS’ Italian style.
The brand aims to blend Italian design, affordability, and sustainability for fashion-conscious Indian consumers.

Spread across 9,000 sq. ft., the new OVS store drew a strong turnout of Delhi shoppers and fashion enthusiasts, who explored the brand’s diverse collections for the first time. From everyday essentials to statement pieces, the store reflects OVS’ mission of making Italian design, modern style, and trend-forward fashion accessible to all.

Ahead of the store launch, OVS unveiled an exclusive pop-up installation inside the mall from 20th September to 21st October designed to offer shoppers a first-hand preview of the brand’s Italian style and design sensibilities. Styled like a vibrant European tram, the experiential space showcased curated apparel from OVS’ latest collections, allowing visitors to interact with the brand and get a sense of its quality and aesthetic.

Reflecting on the global significance of this launch, Carmine Di Virgilio, Global Chief Retail Officer, OVS, said, “India is one of the world’s most exciting fashion markets, and we’re thrilled to bring OVS here. With our blend of Italian design, affordability, and sustainability, we aim to offer style that’s accessible and meaningful. ‘Love People, Not Labels’ is at the heart of what we do, celebrating individuality and connecting authentically with our customers. This launch is an important milestone in our international growth journey and underlines our commitment to serving fashion-forward customers across diverse markets.”

Mr. Sundeep Chugh, Managing Director, OVS India added, “The overwhelming response to our debut in Delhi is a testament to the city’s appetite for international fashion experiences. Our flagship store offers a modern, seamless shopping experience that reflects our Italian roots while catering to the tastes of Indian consumers. OVS will quickly become a trusted name for those who seek quality, style, and value, all under one roof.”

Inside the new store, shoppers can discover an extensive range of offerings, from everyday essentials to premium collections such as OVS mainline, PIOMBO, B.Angel, Les Copains, Utopja, Altavia and BST. Each collection is thoughtfully designed and developed by the OVS design team, combining modern aesthetics with high-quality fabrics to meet the evolving preferences of style-conscious Indian consumers.

Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.

Fibre2Fashion News Desk (RM)



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India’s Maharashtra state signs MoU with Abu Dhabi Ports

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India’s Maharashtra state signs MoU with Abu Dhabi Ports



India’s Maharashtra state recently signed a memorandum of understanding (MoU) with Abu Dhabi Ports and the Investment Resource & Presidential Office of Abu Dhabi.

The MoU envisions investments up to $2 billion across sectors like shipbuilding, ship-breaking, water transport, port infrastructure and sports management, State Minister of Ports Development Nitesh Narayan Rane posted on X.

India’s Maharashtra state recently signed an MoU with Abu Dhabi Ports and the Investment Resource & Presidential Office of Abu Dhabi.
The MoU envisions investments up to $2 billion across sectors like shipbuilding, ship-breaking, water transport, port infrastructure and sports management.
The initiative aligns with Maharashtra’s long-term plan for blue economy-led growth.

The initiative aligns with Maharashtra’s long-term plan for blue economy-led growth.

“It is a proud moment for us as we are developing the maritime ecosystem in the state. The total investment envisaged is ₹56,000 crore, but apart from that there are strategic MoUs in areas of technology and human resources. With these MoUs, we will move towards achieving our aim of making Maharashtra a maritime superpower,” Maharashtra’s Chief Minister Devendra Fadnavis said.

In total, 15 MoUs have been signed in this sector, with the largest allocation of ₹420 billion for the expansion of Dighi Port. JSW Infrastructure Ltd plans to invest ₹3,7.09 billion in expanding its Jaigad and Dharamtar ports.

Further commitments came from Chowgule Group, Synergy Shipbuilders, and Goa Shipyard to set up shipbuilding facilities in the state.

Fibre2Fashion News Desk (DS)



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