Poshmark on Tuesday announced the appointment of Elizabeth von der Goltz as its first chief revenue officer, as the resale platform looks to bolster its C-suite and drive organisational growth with the luxury veteran.

Joining Poshmark in January, Von der Goltz will oversee all commercial and marketing functions—including merchandising and sourcing, partnerships, customer acquisition and growth, brand and creative, and communications and social media. She will also “unite creative direction with commercial strategy into a cohesive revenue engine,” according to a press release from the U.S. firm.

“Elizabeth’s appointment marks a milestone moment for us,” said Namsun Kim, chief executive officer of Poshmark.

“We’ve always been a product and tech company at heart, but our next phase envisions pairing that DNA with commercial precision, creativity and brand strength. Elizabeth brings the rare combination of luxury fashion, digital retail strategy, and global merchandising and operational expertise. She is truly unique in her vision for channeling merchandising strategy into brand identity and translating brand equity into measurable growth and customer advocacy.”

With more than two decades of global experience in fashion, luxury, and e-commerce, ​Von der Goltz’s most recent roles include chief commercial officer at Matches Fashion; chief executive officer at Browns, and chief fashion and merchandising officer at Farfetch.

Earlier in her career, Von der Goltz held senior leadership roles at Bergdorf Goodman, before later serving as global buying director for Net-a-Porter.

“Throughout my career—from best-in-class brick-and-mortar to global e-commerce and luxury marketplaces—I’ve always focused on one question: what’s next for the consumer? As the industry evolves, the future is taking shape in social commerce, peer-to-peer connection, and circular fashion, and I’m thrilled to join Poshmark at this pivotal moment,” said Von der Goltz.

“The opportunity to merge world-class product and technology with strategic merchandising and brand creation is incredibly powerful. Resale and vintage have already become a mainstream part of shoppers’ closets and represent a structural shift in retail consumption. It’s an honor to join the leading fashion resale marketplace and its iconic community as chief revenue officer to help shape the next era of how people discover, buy, and sell fashion.”

The appointment of a chief revenue officer at Poshmark signals a shifting from a “purely product- and technology-led model to a more integrated and creative retail experience,” the company added.