Tech
‘Industry’ Takes on the Age Verification Wars
When they decided to take on age verification in their latest season, Industry cocreators Konrad Kay and Mickey Down didn’t anticipate the issue would become such a political football.
“It was in the ether of British politics, but it wasn’t front and center when we started writing the scripts or shooting it, and then it really flared up as a kind of front-page-of-BBC topic of conversation,” Kay says.
Season 4 of HBO’s sexy and darkly funny financial drama, premiering Sunday, continues Industry’s expansion beyond the cutthroat world of investment banking into tech, porn, age verification, and politics. As the season begins, there’s fighting amongst the top brass at Tender, a fintech company that’s recently gone public, over whether or not to continue processing payments for Siren, an adult platform akin to OnlyFans. While Siren and other gambling and porn companies make up a good chunk of Tender’s revenue, some Tender executives are spooked by threats of sweeping new age-verification laws and anti-porn rhetoric coming from the UK’s Labour Party and feel there’s more to be gained by cleaning up their act.
In reality, the UK’s Online Safety Act requiring people to verify their ages before they can view porn and other restricted content, came into effect in July 2025, long after Kay and Down came up with the storyline for Industry’s most recent season. Still, it’s had similar impacts to those felt by Siren. Pornhub’s UK traffic dropped by almost 80 percent in light of the regulations and it’s facing similar challenges in the US, where half of states have enacted age verification laws. In December, members of Congress considered 19 bills aimed at protecting children and teens online, though critics have said some of them are unconstitutional.
“It’s kind of shown how fragile free speech absolutism is,” says Down, describing the “wildly different” opinions on the issue, from puritanism even within liberal enclaves to a censorious “shut everything down” approach from conservatives.
While Industry has been a bit of a sleeper hit for HBO, it finally seemed to break through during Season 3, with its viewership for the premiere up 60 percent compared to Season 2’s premiere. Season 4 builds off that momentum very effectively, and feels more prescient than ever.
“We’ve got the OnlyFans piece and then we’ve got the fintech piece, and then we’ve got the fraud piece,” Kay says. But then, “in the back half of the season, we got the ascendant face of authoritarianism in the UK and the US.”
The new season spends more time with junior banker and part-time OnlyFans model Sweetpea Golightly, who keeps her face out of her adult content, but who nonetheless has her identity exposed without her consent. It’s a more nuanced look at what happens to modern online sex workers, who often get portrayed on TV in far more black-and-white terms.
“She started Season 3 being like, I’m an empowered woman. I have this OnlyFans account. I never leave money on the table. In Season 4, we’re looking at what it looks like when that begins to shift,” Down says. “It can be empowering and exploitative.”
In fact, almost every character in Industry is both empowering and exploitative, depending on the circumstances. And while the latest season is particularly newsy, the most enjoyable part of the show can be watching them peel back those complicated, and often unsavory layers.
Last season followed publishing heiress Yasmin, played by Marisa Abela, as she dealt with the fallout of her Epstein-like father’s disappearance—for which she was arguably partly responsible—and contended with the extent of his abuse. Despite having been subjected to his predatory nature since childhood, Yasmin also uses other women around her, a pattern that continues in Season 4, as she navigates her new marriage with old money aristocrat turned failed tech bro, Sir Henry Muck (Kit Harington).
If you’ve been following last year’s smart ring drama, you may have seen that the number of health-tracking rings you can buy has shrunk since October 21, 2025.
As we reported in August, the US International Trade Commission ruled in favor of Oura in a patent case in which Oura alleged that its competitors RingConn and Ultrahuman had infringed on the company’s patent for a smart ring that tracks health and fitness stats. Oura’s victory subsequently led to RingConn and Ultrahuman being banned from importing new rings into the US.
The lawsuit was bad news for both Oura competitors, and especially Ultrahuman, which had planned to expand its US-based manufacturing facility to meet growing market demand (and ostensibly to also get around the new US tariffs). Ultrahuman is distinguished from Oura in that its smart ring does not have a subscription; Oura users pay $6 per month to use its rings.
I caught up briefly with Ultrahuman’s chief business officer, Bhuvan Srinivasan, to clarify the company’s next steps to address the US market, and find out more about the latest smart ring squabbles.
Why Were the Rings Banned?
The ITC ruled that RingConn and Ultrahuman had infringed on the 178 patent, which protects a specific ring hardware design—for example, if the ring has a layered arrangement with internal and external components housing interior electrical components.
If you think this is a surprisingly broad description that can cover … well, pretty much any smart ring, or a wide range of electronic devices in general, you are correct. Over the past few years, many smart ring manufacturers have been embroiled in legal disputes over this patent.
This has panned out in a few different ways. In 2024, Oura announced that it had reached a multi-year licensing agreement with Circular, the French smart ring manufacturer, that would allow Circular to continue selling new rings in the US. (This move looks a little less generous when you consider that my two-week testing period of the Circular Ring 2 was plagued with server and connection issues.)
Also in 2024, Samsung attempted to preemptively sue Oura against future patent infringement claims in a case which a judge dismissed. Samsung’s concerns were not unwarranted. In late 2025, Oura then filed another complaint against Samsung (the Galaxy Ring), Reebok (the Reebok smart ring), Zepp Health (Amazfit ring), and Nexxbase (the Luna Ring). Oura then reached a licensing agreement with RingConn and another competitor, Omate, that would allow the company to continue selling rings in the United States.
When Joseph Pilates developed what he first called Contrology in the early 20th century, there were no dedicated studios or intimidating contraptions. There wasn’t even a reformer yet. (That came later, improvised from leather straps and hospital bed frames.) The idea was simple then, and it still is now: Pilates asks you to work with what you already have. Your body does the work, and a mat just makes it more comfortable.
Pilates is about moving with intention. Total body exercises are rooted in precision and balance, favoring slow, controlled movements over momentum or strength. Full range of motion, emphasizing time under tension, deep core engagement, and uniformity of mind, body, and spirit are emphasized. It sounds peaceful, but it’s not exactly the easiest workout.
The right gear won’t do the workout for you, but it can make it more comfortable, more effective, and frankly, more fun. Below, we’ve gathered the best Pilates equipment worth having for home workouts, whether you’re a beginner or deep in your Pilates princess era. For more wellness recommendations, check out our other guides, including the Best Protein Powders, Best Massage Guns, and Yoga Mats, Props, and Everything Else You Need for Your Practice.
Featured In This Guide
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Pilates Clothes
Nothing motivates me to work out quite like a great Pilates outfit. You can technically wear just about anything, but I would stick to more fitted activewear, so your Pilates instructor can check your form. Avoid loose or oversized clothing, and prioritize stretchy fabrics that won’t restrict movement. This lineup of athleisure has been tried and tested in Pilates; they move well, feel comfortable, and hold up every session.
If you buy one thing, make it grippy socks. Whether you’re on a mat or a reformer machine, those rubberized soles help prevent slipping and sliding, giving you better traction and stability during movements. A good pair can also offer light cushioning and arch support. If you’re practicing in a shared studio or using communal equipment, breathable Pilates socks are a hygienic upgrade, too.
We want our bottoms to stay put through roll-ups, leg circles, and long pulses, without digging or losing shape. They also need to be squat-proof. High-waisted leggings (full-length or capri) made from a soft, stretchy fabric are ideal for Pilates and other low-impact workouts. Biker shorts also work, but in a heated class, an extra layer of fabric can help maintain grip on props during leg work.
These are the best leggings for Pilates based on our testing, including a Lululemon biker short we love. For more favorites, check out our Best Leggings guide.
For Pilates, look for low- to medium-impact styles that are typically supportive without feeling compressive. I gravitate toward wide bands with no underwires that won’t dig in during floor work, but I’m also aware that those features might not be supportive for bigger busts. These are our top favorites, including a posture-correcting bra if alignment or lower back pain is a concern. For more picks, check out our Best Sports Bras guide.
An all-in-one jumpsuit with a built-in bra takes the guesswork out of getting dressed for Pilates. Our favorites offer supportive, comfortable coverage that moves with you from warm-up to cooldown.
Pilates-Specific Gear
You can absolutely do Pilates with nothing but yourself, but if you want to turn up the intensity or vary your workout routines, here are a few must-haves.
Exercise mats are essential because they deliver much-needed padding to cushion your joints during floor work. The proper ones are designed with a grippy, textured surface for added traction. They keep you steady, supporting better control. And they serve as a protective barrier between your skin and the yucky floor.
I also always need a towel when working out, and if you’re taking a heated class, this is especially necessary to absorb sweat. Pro tip: You can also turn your towel into a resistance band by twisting it and pulling against it. For more picks, check out our Best Yoga Mats guide.
You don’t need to splurge on a $2,000 reformer to practice Pilates at home. I take heated mat Pilates at my local fitness studio twice a week, and we usually use a combination of props: an exercise ball, Pilates ring (aka. a magic circle), and light weights. I like to use 2- or 3-pound dumbbells, but wrist and ankle weights don’t require grip strength and still add extra intensity to your full-body Pilates workout. Core sliders, which go under your hands or feet, add resistance to your movements and are an affordable alternative to the springs of a reformer.
We’ve spotlighted a few of our favorites below, but you can find more tested picks in our Best Reusable Water Bottles guide.
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The European Commission has published its implementation strategy for the VAT in the Digital Age (ViDA) package, setting out actions to help businesses and Member States with the practical roll-out of upcoming VAT framework updates.
The European Commission has released its implementation strategy for the ViDA package, outlining actions and timelines for rollout.
ViDA introduces digital reporting, platform economy VAT rules, and single VAT registration to simplify compliance.
Expected benefits include €172– 214 billion (~$201.6–250.9 billion) over ten years, with €51 billion (~$59.8 billion) in business savings.
The ViDA package introduces new digital reporting requirements, targeted VAT adaptations for the platform economy, and a streamlined single VAT registration process, aiming to simplify compliance and reduce administrative burdens. The strategy provides a roadmap with key action points and timelines to ensure coordinated implementation across the EU.
By aligning ViDA measures with broader EU digital policies, the Commission seeks to enhance transparency in digital transactions and support businesses operating across borders, European Commission said in a release.
The approach also emphasises close monitoring of ViDA’s integration with other legislative efforts to maximise efficiency and strengthen the Single Market.
The Commission estimates that the ViDA package could generate economic benefits of €172– 214 billion (~$201.6–$250.9 billion) over ten years, including around €51 billion (~$59.8 billion) in savings for businesses. The strategy underscores the EU’s commitment to modernising its VAT system to meet the demands of the digital economy while boosting competitiveness.
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