Interparfums unveils Solférino’s first boutique on Rue Saint-Honoré

Launched over the summer, Solférino — Interparfums’ first haute parfumerie brand — has opened its debut boutique at 310 Rue Saint-Honoré in Paris’s 1st arrondissement. The space is adorned in the colors of its new fragrance range.

This elongated boutique, bathed in natural light, reinterprets the spirit of Parisian private mansions, combining stonework, moldings, and chequered floors. Discovery tables invite visitors to explore the young brand’s eaux de parfum and scented candles.

Alongside mirrors and illuminated screens, the walls feature gilded displays and green velvet alcoves showcasing the collection. A large central display separates the 30-square-meter retail area from a more intimate 18-square-meter lounge finished in cream tones and carpeting.

“Throughout the experience, Solférino Paris fragrance experts accompany each visitor on a sensory journey guided by exceptional materials, emotions, and Parisian inspirations,” the house stated.

As previously reported by FashionNetwork.com, Solférino takes its name from the Haussmann-style headquarters that Interparfums inaugurated in 2022 on the eponymous Rue de Solférino. The debut Solférino Paris collection comprises ten gender-neutral eaux de parfum, each inspired by a different Parisian location.

These places are associated with moments in life: No. 8 evokes a kiss at Place Vendôme, No. 9 represents love at first sight on Quai Voltaire, while No. 1 recalls a daydream on the Seine. Retail prices are €160 for a 75ml bottle and €260 for a 125ml bottle.

Interparfums reported operating income of €103.8 million in the first half of the year, up from €92.7 million a year earlier. The group, which recently closed its Rochas fashion business, has adjusted its 2025 sales forecast to €900 million.