Isabel Marant opens its first pop-up at Selfridges, London

Isabel Marant has been a notable absentee in the Selfridges physical store designer line-up, until now, that is. The Parisian luxury label has just opened a pop-up in the department store’s London flagship on Oxford Street.

It’s the first-ever pop-up for the label, located in the 2nd Floor Atrium and open for two months.

The space focuses on the brand’s AW25 runway collection, described as “a rebellious fusion of Isabel Marant’s signature codes with a New Wave attitude. Inspired by the spirit of the modern city girl, the collection explores contrasts of masculine and feminine, from deconstructed tailoring and grunge-inflected pinstripes to fluid, lingerie-inspired silhouettes. Couture sensibility emerges through dramatic draping, delicate layering, and intricate detailing — hallmarks of the house’s distinctive style”.

But accessories take centre stage with the introduction of the new Bolton bag to the space, alongside a “curated edit of the brand’s most sought-after bags”. 

The pop-up also features a number of exclusives designed especially for Selfridges, including a sweatshirt, T-shirt, caps, and small accessories such as cardholders and bag charms.

The debut comes as Selfridges continues to be one of London’s key destinations for temporary stores. Victoria Beckham is currently installed in that key temporary space The Corner Shop, while Finisterre has just opened a Golden Quarter space. Prada has two separate pop-ups there just a couple of months ago and in August Samsøe Samsøe opened a pop-up for its AW25 collection.