Italy’s Artknit Studios opens first London pop-up

It’s time to “invite a new audience to experience [our] signature approach to refined, sustainable luxury”. So says premium Italian knitwear label Artknit Studios, which has chosen upscale Draycott Avenue in London’s Chelsea for its first physical pop-up store “that’s an important milestone in the brand’s European expansion”.

Known for its “commitment to Italian craftsmanship and 100% natural materials”, the brand said the new store is “a cosy enclave of Italian elegance where heritage craftsmanship meets timeless style”.

The interior “blends an understated storefront with warm, artisanal touches”. This means handcrafted furniture and tiles from Biella (the brand’s Italian home) sit alongside restored vintage pieces. Meanwhile, dark wood, metal accents, soft textiles, and a muted palette “create an immersive, welcoming environment”.

Its autumn seasonal offer is “centred on the versatility of wool”, with the collection moving from “lightweight city essentials to structured winter tailoring”.

Highlights include fine-gauge sweaters, combed-wool polos, and overshirts, alongside twill jackets and cardigans.

Alessandro Lovisetto, founder and CEO, said: “Following the success of [our] flagship stores in Milan, Rome, and Paris, [we’re] excited to bring our philosophy of ‘less, but better’ to the British capital.

“London feels like [our] natural home… a city that values the same things we do: quality, craftsmanship, and timeless design.”