Jo Whitfield is new BRC chair, first woman to take the role

The British Retail Consortium is getting a female chair for the very first time with former Matalan and Co-op exec Jo Whitfield to take over from Andy Higginson in early October.

Whitfield has a quarter of a century of experience in retail and is currently a non-executive and audit chair at Asda, a non-executive and chair of the ethics committee at Factory International, and host of the Manchester International Festival.  

She also played a leading industry role campaigning alongside the BRC to achieve better safety recognition and a change to the law to protect retail shopworkers.

She’ll be joined by Eve Williams, as a new non-executive director on the BRC board. Again, she’s hugely experienced and is VP and general manager of eBay UK as well as having held executive marketing and customer roles in both eBay and at ASOS, before being appointed to her current role.

Whitfield said: “I’m honoured to be joining the BRC as its first female Chair, and to be supporting Helen and her team at such a pivotal time. Retail is an incredibly valuable industry, employing over 3 million people who support their families through their work. It’s also uniquely inclusive and many of us have built our careers from the shop floor or from working-class backgrounds, rising into leadership roles and enjoying fulfilling careers.

“Retailers are at the heart of communities, and we’re acutely aware of the many government policies currently under consideration that could either support or hinder our industry. This is a critical moment for us all and now more than ever, we need a strong, united voice. I look forward to working closely with Helen and the team to ensure the interests of our industry are championed and protected.”

And Helen Dickinson, BRC CEO, added: “Jo and Eve join the board as we deal with multiple public policy headwinds and more to do on big issues like climate change, inclusion, and creating the right environment for growth and investment. I know how passionate they both are on these areas and particularly on people so it’s great to welcome two more women to our board and our first female chair. 

“It has been a pleasure working with Andy and I would like to thank him for his pragmatic, down-to-earth advice, leadership and support over the past two-and-a-half years. We are a stronger organisation for it.”