Fashion
Kering in talks to sell beauty unit for $4 billion
By
Bloomberg
Published
October 19, 2025
Kering SA is in talks to sell its beauty business to L’Oréal SA in a deal worth about $4 billion, according to the Wall Street Journal.
The deal could be announced as soon as next week, the newspaper added, citing people familiar with the matter.
The potential sale comes as Kering’s new Chief Executive Luca de Meo seeks to turn around the luxury house’s fortunes, following a slump in Chinese demand and the threat of higher US tariffs.
The owner of fashion brands including Gucci, Bottega Veneta, Saint Laurent and Balenciaga launched its beauty division in 2023. The company declined to comment on the report when contacted by Bloomberg News.
L’Oréal offers a range of beauty products, including L’Oréal, Garnier and Maybelline New York, and the deal could add cologne maker Creed to the mix.