Le Bon Marché taps Antoine de Caunes for a “rock’n’drôle” takeover

Music and humor take center stage at Le Bon Marché Rive Gauche. From August 30 to October 19, the Parisian department store is rolling out its seasonal highlight: a “rock’n’drôle” exhibition curated by Antoine de Caunes. The French TV host and comedian, known for his love of rock culture, is taking over the store’s windows and aisles, reviving his cult Canal+ character “Didier L’embrouille” — a die-hard Dick Rivers fan — and showcasing his personal music and lifestyle favorites.

From the shop windows to the shopping bags, Swiss cartoonist Zep brings this offbeat rock persona to life through bold pencil sketches. On the ground floor, visitors are greeted with a selection of 1970s rock-inspired fashion pieces, styled like concert merchandise — including upcycled accessories from Atelier Casta and graphic T-shirts designed by Thomas Lélu.

On the first floor, the exhibition dives into the vibe of vintage recording studios. A pop-up thrift store by Kiliwatch offers leather jackets and fashion finds, while Bonjour Jacob’s concept space features vinyl records, magazines, and curated collectibles. Visitors can even test guitars at the in-store Gibson setup.

The second floor features the “Rock Motel,” a set of themed rooms designed by de Caunes. Each room celebrates one of his rock icons, with audio introductions recorded by the entertainer himself. Once the store closes, a series of evening events will unfold — including a conversation between de Caunes and author-journalist Julien Bitoun. A special rockabilly night is also set for October 8, with live performances by Black Kat Boppers and the Spunyboys.