Levi’s names Alia Bhatt global brand ambassador

Levi’s has tapped British-Indian actress Alia Bhatt as its new global brand ambassador.

In this role, Bhatt and Levi’s are showcasing relaxed fits, wide legs, and looser silhouettes, in line with the current shift in women’s fashion. 

“Levi’s and Alia are united by a shared vision – to reflect how a new generation wants to dress, and to evolve the brand beyond classic fits to style-first, trend-forward relevance,” Levi’s said in a statement.

“Whether it’s loose fits, wide leg, or reinvented classics, Levi’s women’s portfolio is evolving, and Alia is the perfect catalyst for this next chapter.”

Bhatt has previously partnered with French cosmetics brand L’Oreal Paris and the Italian luxury brand Gucci. 

“Sometimes the most natural fits turn into the most special journeys. Excited to step into this one with Levi’s as their global brand ambassador,” Bhatt wrote on Instagram. 

Earlier this year, Levi’s onboarded Indian music artist and actor Diljit Dosanjh as its new brand ambassador, as well as actress-producer Deepika Padukone.