Loewe opens first Austrian flagship store in Vienna

Loewe has launched its own retail destination in Austria: The Spanish luxury brand recently opened its first store in Vienna as a flagship location in the country.

In the middle of Kohlmarkt, one of Vienna’s central shopping streets known for its luxury stores, Loewe presents a comprehensive range of women’s and men’s fashion, bags, accessories, shoes, small leather goods, glasses, and jewellery as well as scarves and shawls in a sales area measuring 347 m².

The interior of Loewe’s new store mixes textures, colours, and shapes with handmade ceramic tiles in shades of brown, green, white, and silver which harmonise with tactile marble. Other materials used, such as oak, brass, and concrete, contrast with the soft opulence of linen and velvet textiles.

In store, a curated selection of furniture rounds off the space: the organic shapes of chairs by George Nakashima and filigree N33 and Akari 1A lamps by Isamu Noguchi complement the angular lines of Utrecht chairs by Gerrit Thomas Rietveld.

The store also features Berin Club armchairs and antique Spanish ceramic vessels. Signature Loewe designs, including a table made of recycled leather and a bench made of quilted leather, are intended to underline the brand’s focus on high-quality manufacturing. Custom-made wool carpets from Spain, featuring reproductions of abstract landscapes by British textile artist John Allen, round off the interior.

In the new Vienna store, Loewe also presents a selection of pieces from its own art and design collection: these include four paintings by Canadian artist Silas Borsos, whose softly coloured fruit still life renderings – “The Misunderstanding”, “Marmalade Muses”, “Green Orchestra”, and “Sundial” – play with the boundary between abundance and the threat of decay.

A series of seven works by British potter Ian Godfrey playfully stages a questioning of ritual and form. Ten sculptures by Korean metalworker Jaiik Lee (finalist of the Loewe Foundation Craft Prize 2023) glow as if each piece is in the midst of a transformation. Elsewhere, the painting Adoration (2024) by American artist Ian Felice is reminiscent of a fragment of a dream.