Loewe teams with On Running again for autumn/winter 2025 capsule

The Spanish luxury house Loewe is once again teaming up with Swiss sportswear innovator On Running. The two brands have renewed their collaboration—backed by former tennis champion Roger Federer—to unveil an autumn/winter 2025 capsule collection anchored by the Cloudsolo trainers, an entirely new limited-edition model. The capsule will be available for online pre-registration starting October 15. From October 16, it will be accessible worldwide, both in stores and online, without prior registration.

The Cloudsolo trainers, the first model co-designed by both brands, blend On Running’s Swiss engineering with Loewe’s artisanal design codes. The style features a single CloudTec unit at the heel, a Helion Superfoam midsole and a flexible Speedboard for improved cushioning. Its upper combines On Running’s technical mesh with Loewe’s signature closure and will be offered in vibrant shades such as turquoise, orange and lime green, as well as versatile neutral tones.

The capsule also includes ready-to-wear pieces that pair high-performance technology with Loewe’s understated luxury. The range spans anoraks, cargo trousers, functional outerwear, sports bras, T-shirts, leggings and shorts, all designed for everyday wear.

The launch campaign, shot by photographer Ryan McGinley, features the MazelFreten dance company under the artistic direction of Bleunuit with movement direction by Ash Rucker. Filmed at the Faculty of Fine Arts at the University of La Laguna in Tenerife, the campaign highlights physical expression as a bridge between art and the street.

Founded in Switzerland in 2010, On Running now operates in more than 80 countries and has become a leader in performance innovation. For the current financial year, the company forecasts a turnover of 2.86 billion Swiss francs, representing 28% growth at constant exchange rates.

Since March 2025, Loewe — founded in Madrid in 1846 — has been led by the designer duo Jack McCollough and Lázaro Hernández, who took over as creative directors following the departure of Jonathan Anderson, now the creative director at Dior.