Fashion
Lola Casademunt keen to grow in Italy, mulls first mono-brand store in the country
Translated by
Nicola Mira
Published
October 6, 2025
Lola Casademunt, the Spanish womenswear and accessories label founded in 1981 in Cardedeu, near Barcelona, has been growing at a swift pace. In 2020, the label was available in Spain and Portugal only, and generated a revenue of €8 million. It now has a presence in 42 markets, and closed fiscal 2024 with a revenue of nearly €57 million, up 25% over to the previous year. FashionNetwork.com asked Lola Casademunt’s CEO Paco Sánchez, in charge of the label with the founder’s daughter Maite Casademunt as president and creative director, and her husband, Fernando Espona, as president, what is the secret of the label’s success.
“Work, work and more work,” he answered with a grin. “I joined the company in February 2020, just before the pandemic. The latter was obviously a disaster for everyone, but it actually gave me time to think how to go about developing the brand. We have worked a great deal on our product range, boosting quality, expanding the assortment and relaunching accessories. The label started out with accessories, but in recent years the category was rather dormant. We also set up a team to support the label’s international expansion. And we have invested in advertising.”
The recipe has clearly been successful. The label currently has some 140 employees at its Cardedeu site, and operates 29 mono-brand stores in Spain as well as 44 concessions at El Corte Inglés department stores, plus three stores in Portugal, two in Andorra, two in Riyadh, one in Jeddah, concessions in Puerto Rico, and 14 shop-in-shops in Mexico. In addition to its direct retail network, Lola Casademunt is currently distributed via over 1,500 multi-brand retailers, of which about 840 outside Spain.
“We currently generate about 35% of revenue outside our domestic market. Our main foreign market is Portugal, while second place is a matter between France and Italy,” said Sánchez. “We entered Italy three and a half years ago, and in 2024 we generated a revenue of approximately €8 million there. We’re available at 180 multi-brand retailers, mostly in central and southern Italy, and we want to grow that number. We’re also starting to think about our first Italian mono-brand store, which could open in 2027. We’re considering either Milan or Rome,” he added.
Nearly all the Italian multi-brand retailers currently selling Lola Casademunt are apparel stores but, having relaunched its accessories and footwear lines, the label is planning to grow commercially also with retailers specialising in these categories.
Lola Casademunt isn’t overlooking its online potential. In 2020, it didn’t have an e-shop, while now it is available on leading e-tailers like El Corte Inglés, Zalando and About You, and operates e-shops in nine markets, including Italy. In five years, the label’s online sales have grown to account for 14% of total revenue.
The label currently has two product lines: Lola Casademunt, where ready-to-wear collections feature vibrant, affordable fashion with plenty of character; and Lola Casademunt by Maite, a premium line designed by creative director Maite Casademunt, which shows at the Madrid and Barcelona fashion weeks.
FashionNetwork.com met the label’s senior management in Milan, for the launch of the new Lola Casademunt 1981 handbag, a model celebrating the label’s heritage, roots and product expertise. The handbag blends style and functionality, featuring details like a cylindrical metal handle engraved with the logo and personalised inserts, a tribute to the label’s jewellery past; a lateral braid, recalling Lola Casademunt’s early days with hair accessories; and an interchangeable leather-effect studded shoulder strap. The handbag is available in small, medium and large sizes, in five colours, and two different prints.
What is such a fast-growing label expecting from 2025? “This has been a tough year for everyone, also because of the wars and the general economic situation. We expect to reach a revenue of €60 million, growing approximately 6%,” said Sánchez. “However, the Spring/Summer 2026 commercial campaign is recording increases in the order of 30%,” he concluded.
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A review of the trade and sustainable development provisions of the ITA is under way.
EU high representative for foreign affairs and security policy Kaja Kallas recently met Chilean Minister of Foreign Affairs Alberto van Klaveren. Both co-chaired the first EU-Chile Joint Council under the Advanced Framework Agreement in Brussels.
The EU and Chile are committed to deepening their trade and investment relations under the Interim Trade Agreement, which came into force on February 1 and will remain in force until the new Advanced Framework Agreement has been fully ratified.
Both sides will continue to cooperate on ensuring reliable and sustainable supply chains, including through diversification and support to strategic investments.
The first EU-Chile Trade Council meeting was held under the new ITA, according to an EU release.
The EU is Chile’s third-largest trade partner and the top source of foreign direct investment (FDI).
Both sides will continue to cooperate on ensuring reliable and sustainable supply chains, including through diversification and support to strategic investments, a joint statement issued said.
Chile welcomed the interest of the EU in establishing a dialogue with the member countries of the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP). Both parties affirm their ambition to translate this dialogue into a shared agenda.
Both sides remain committed to ensuring the effective implementation of the Advanced Framework Agreement, and to achieving its full ratification.
The provisional application of the EU-Chile Advanced Framework Agreement began on June 1, 2025.
Fibre2Fashion News Desk (DS)
Published
November 30, 2025
Chanel has appointed A$AP Rocky as a new brand ambassador and debuted his tenure with a teaser video shot in New York co-starring Margaret Qualley.
The video appeared Sunday just 48 hours before Chanel’s couturier Michel Blazy will stage his debut collection of Métiers d’Art also in New York. It’s a unique line first created by Karl Lagerfeld that highlights the unique stable of artisans Chanel has assembled in such skills as embroidery, pleating, glove-making and costume jewelry.
Directed by Michel Gondry, the 2.49-minute short opens with the stars waking up in the bed of a walkup apartment in Williamsburg. Where, after a quick peck on her lover’s forehead, Qualley disappears into a tiny bathroom, before magically changing out of her blue nightie and reappearing in a red, white and blue houndstooth Chanel jacket, paired with pale blue pants, her hair in a chignon.
https://www.youtube.com/watch?v=live
No sooner than she has disappeared, than A$AP leaps out of bed and descends the tenement building’s outside steel stairs and sets off on a mad dash after Qualley. This leads to him swimming under the Brooklyn Bridge, and running north through the Lower East Side, before finally catching up with Qualley at Astor Place station. All the action backed up my moody ambient music courtesy of Le Motel.
In between, the rapper and husband of Rihanna, manages to find time to stop in two discount stores to acquire pants and a blazer. Arriving just in time, to genuflect onto one knee, and hold out a small white Chanel box, containing one assumes a diamond engagement ring, at the station entrance. The sight of which leads the actress to leap into the air in paroxysm of joy, before the happy couple march arm and arm back into the subway.
And off one assumes to attend the Métiers d’Art show, which will be revealed on Tuesday, 8 p.m. NYC time.
Copyright © 2025 FashionNetwork.com All rights reserved.
Ms. Burgoyne joined lululemon in 2006 and became the company’s first President in 2020. Throughout her tenure, she has assumed roles of increasing responsibility and led the North America business through periods of rapid growth and expansion.
Lululemon Athletica has announced that Celeste Burgoyne, president of the Americas and global guest innovation, will leave at the end of December 2025 after 19 years with the brand.
The company will consolidate regional leadership and has appointed André Maestrini as president and chief commercial officer, giving him global oversight of stores, regions, digital channels and commercial strategy.
“We are grateful for Celeste’s leadership and significant contributions to lululemon’s business and culture over the past 19 years. She has been instrumental in growing our footprint in the Americas, creating high-quality guest experiences, and mentoring our teams across the organization,” said Calvin McDonald, Chief Executive Officer, lululemon. “I deeply appreciate her partnership and friendship, and we wish her all the best in the future.”
“My time at lululemon has been both inspiring and rewarding beyond belief,” said Ms. Burgoyne. “I am so proud of what we have accomplished as an organization since I joined in 2006 and know the team will take the company to even greater heights in the years to come. I look forward to continuing to support the brand as a lifelong fan.”
In conjunction with this announcement, lululemon has made the decision to consolidate regional leadership across the company and appoint André Maestrini as President and Chief Commercial Officer, effective immediately. Mr. Maestrini will continue to report directly to Mr. McDonald.
In this newly created role, Mr. Maestrini will provide integrated oversight of all of lululemon’s regions, stores, and digital channels globally. He will also oversee lululemon’s global commercial strategy with a focus on continued market expansion, revenue generation, and accelerating best practice sharing, across all regions including North America.
Mr. Maestrini joined lululemon in 2021 as Executive Vice President of International. In his current role, he has overseen lululemon’s operations in EMEA, APAC, and China Mainland, and has helped to more than quadruple lululemon’s international revenues.
“André has demonstrated a proven ability to unlock opportunities, advance our global expansion, and deliver growth across multiple markets,” said Mr. McDonald. “Leveraging operational discipline, deep guest insights, and extensive brand-building experience, André is the ideal person to lead our business across all markets, including North America, as we remain focused on delivering value for our guests, employees, and shareholders.”
Before joining lululemon, Mr. Maestrini spent 14 years at adidas in various senior roles across the globe. During this time, he served in a number of General Manager positions where he helped grow the company’s global sports categories and regional markets. Prior to adidas, Mr. Maestrini held marketing roles at The Coca-Cola Company, Danone, and Kraft Jacobs Suchard.
Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.
Fibre2Fashion News Desk (RM)
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