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Luxe brand websites AI, agents are top sources for product info, say UK shoppers

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Luxe brand websites AI, agents are top sources for product info, say UK shoppers


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October 23, 2025

Who’s providing consumers with the best high-quality product information, luxury brand websites or artificial intelligence (AI) agents? Well both, actually, according to a new report, “signifying how UK shoppers now search for and discover products”.

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It appears the two channels are running almost neck and neck (68% for brands, 67% for AI), according product experience (PX) company Akeneo. It cited AI assistants such as Chat GPT and Amazon’s generative AI-powered shopping assistant, Rufus, “for accurate and detailed product information”.

Its findings also “signal a growing shift in shopper expectations with UK consumers demanding detailed content and highlighting how poor product information now comes with significant commercial risk”.

Indeed, 70% of shoppers say they would switch to an alternative product if the information provided was insufficient, and 65% admit they would abandon a purchase entirely.

Also, 68% say they would stop buying from a business altogether if they lost trust following a poor product content experience.

When it comes to product information quality, British shoppers favour high-touch digital environments and AI-powered discovery tools over traditional in-store or social commerce channels. 

Further research from digital presence platform Yext reports 40% of UK consumers now use AI search tools at least once a day “to discover, evaluate and choose the brands they shop with”. 

It noted that, post-Covid and amid falling global demand, “luxury brands have significantly invested in delivering content-rich, immersive digital experiences to drive conversions for high-priced items”.

When asked to rank the quality of product information across various retail channels, luxury retailer websites and AI agents ranked highest, ahead of online marketplaces and mobile apps (52%), rental sales platforms (46%), luxury stores (45%) and general physical retail (43%). Some 40% of respondents said retailer websites provided the best quality product information falling to 38% for social commerce channels. 

Romain Fouache, CEO at Akeneo, said: “AI is fundamentally transforming the way consumers discover and shop for products. Instead of relying solely on search engines or traditional channels, shoppers are increasingly turning to intelligent agents and virtual assistants to guide their decisions.

“This shift presents a major opportunity — and a challenge — for brands, manufacturers, distributors and retailers. If your product information isn’t accurate, structured, enriched, and optimised for AI, you simply won’t be found.”

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Unibail-Rodamco-Westfield: Vincent Rouget named new chairman of the board

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Unibail-Rodamco-Westfield: Vincent Rouget named new chairman of the board


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October 23, 2025

French shopping-centre giant Unibail-Rodamco-Westfield (URW) announced on Thursday the appointment of a new chairman of the management Board, and at the same time thanked Jean-Marie Tritant, who has spent the past five years working to turn the group around.

Vincent Rouget – URW

Vincent Rouget, currently managing director, European operations, will take the reins of the CAC 40-listed company on January 1, 2026.

The 45-year-old joined URW in 2023 as managing director for strategy and investment, and “actively contributed to the development of the company’s 2025-2028 roadmap.”

Before that, he spent more than 15 years at the pan-European real estate private equity firm Aermont Capital, where he served under Léon Bressler, former CEO of Unibail.

This “succession plan” was already in the works, the property company said in a press release, adding that the supervisory board decided on Thursday “to accelerate its implementation”.

“Today’s announcement reflects our proactive approach to succession, the Group’s solid performance and the positive trajectory embarked upon as part of the roadmap” drawn up by Jean-Marie Tritant for 2025 to 2028, said Jacques Richier, Chairman of URW’s Supervisory Board, in the release.

He paid tribute to the outgoing chairman of the management board, appointed “at a critical time” to transform the Group and relaunch its growth “in a particularly difficult external environment.”

Burdened by debt from the Westfield acquisition in 2019, and then by the Covid-19 pandemic, which forced many shopping centres to close, URW found itself in a particularly difficult position at the end of 2020, with its share price at an all-time low.

In open opposition to the strategy at the time, Léon Bressler, the company’s former CEO from 1992 to 2006, and French businessman Xavier Niel led a shareholder revolt to oust the previous management.

This revolt led to the appointment of Léon Bressler as Chairman of the Supervisory Board and of Jean-Marie Tritant as vhairman of the Management Board at the end of 2020. The latter will leave the company at the end of the year, following a transition period.

From storm to profitability

Xavier Niel, a member of the French group’s supervisory board, expressed in a press release “his gratitude and appreciation to Jean-Marie Tritant for his commitment to URW.”

Jean-Marie Tritant
Jean-Marie Tritant – URW

“While managing the group’s activities in the United States, he agreed, at the end of 2020, to return to France to take over the reins of a Group in the midst of a storm”, he said, adding that Jean-Marie Tritant created “the conditions for a solid and lasting turnaround.”

The group has now substantially reduced its debt, sold its U.S. assets deemed less promising, and is forecasting profitability growth of around 6% through to 2028.

“Building on the success of the group’s strategic transformation” during his term of office, Tritant said he is “fully confident in URW’s ability to generate future growth under the leadership of Vincent and the management board.”

Tritant, 58, joined Unibail in 1997 and rose through the ranks of the office division to become managing director, shopping centres and offices, France, in 2012. He was then promoted to chief operating officer in 2013, and appointed president of URW in the United States in 2018.

A disciple of Léon Bressler, he told AFP in the spring that it was the former CEO who “recruited” him, “appointed him to shopping centres”, then “sent him to the US” and “asked him to take over as Chairman of the Management Board”.

At the same time as announcing the change of Chairman, URW, which also owns convention centres and is the developer of the Triangle Tower in Paris, reported on Thursday a 2.4% increase in gross rental income from its shopping centres for the first nine months of the year, compared with the same period in 2024.

Sales by retailers in the group’s centres rose by 3.4% and footfall by 1.8%.

The group also announced the acquisition of a 25% stake in the Saint James Quarter shopping centre in Edinburgh, Scotland, one of the twenty most visited shopping centres in Europe, according to URW.

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True Religion taps Ciara for Holiday 2025 campaign

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True Religion taps Ciara for Holiday 2025 campaign


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October 23, 2025

True Religion has unveiled its 2025 holiday campaign, fronted by Grammy Award–winning artist, entrepreneur, and philanthropist Ciara. 

True Religion taps Ciara for Holiday 2025 campaign. – True Religion

Dubbed “Wrapped in True”, the campaign shines a spotlight on women redefining success across industries, from fashion and sports to business and culture. 

Joining Ciara in the campaign are model and real estate agent Nicole Anderson, former professional tennis player Ayan Broomfield, Detroit-born rapper, actress and entrepreneur Kash Doll, entrepreneur Mahogany Jones, and activewear brand founder Alisah Washington—five women who each embody True Religion’s ethos of self-expression and confidence.

“We couldn’t imagine a better partner for this campaign than Ciara, who embodies the essence of True Religion by inspiring others to own their presence, speak through style and lead with confidence,” said Kristen D’Arcy, chief marketing officer and head of digital growth at True Religion. 

“We also celebrate the other powerhouse women leading this campaign—the creators, entrepreneurs and athletes who unapologetically express themselves and use their platforms to embolden others, build community and drive culture forward.”

The campaign features puffer jackets, velour sets with faux fur trim, fuzzy sweaters, activewear, and party-ready bustier tops, alongside collegiate-inspired pieces such as varsity jackets and graphic polos with signature detailing.

It spans digital, video, social media, streaming audio, OOH, and experiential activations, including a Team True college campus tour across the U.S. and the brand’s drone show debut at major NCAA college football games this fall.

“Partnering with True Religion on Wrapped in True felt like a natural fit because this campaign celebrates multi-hyphenate, successful women who are defining culture,” said Ciara. “The brand truly understands the power of not limiting yourself to one role, and that’s what I strive to embody every day.”

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Mackage unveils Core 2025 campaign with Matt Bomer, Stella Maxwell

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Mackage unveils Core 2025 campaign with Matt Bomer, Stella Maxwell


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October 23, 2025

Canadian luxury brand Mackage unveiled on Thursday its Core 2025 campaign, starring actor Matt Bomer and supermodel Stella Maxwell. 

Mackage unveils Core 2025 campaign with Matt Bomer, Stella Maxwell. – Mackage

The campaign pays tribute to the silhouettes and craftsmanship that have defined the label for more than 25 years. Photographed in Los Angeles, Bomer and Maxwell are paired with a cast of symbolic animals—an owl, a falcon, an indigo snake, and two Dobermans—each representing an element of Mackage’s design ethos: wisdom, precision, protection, and dedication. Together, they embody the brand’s guiding philosophy, “Aesthetics That Protect.”

“Our Core collection celebrates the styles that define us,” said Mackage CEO Tanya Golesic. “These are the pieces that built our reputation, reinterpreted for today with the same uncompromising attention to craftsmanship, innovation, and design. It’s about returning to what makes Mackage unique and elevating it further.” 

The collection revisits the brand’s most recognizable icons, including the Adali coat and the Dixon down bomber. It also introduces new iterations that expand the brand’s design universe, such as the Calina, a chevron-quilted down maxi coat with a belted waist; the Gael, a double-breasted leather trench; and the Skai, a 3-in-1 tailored wool men’s coat with a removable bib for versatility.

“This is a tribute to Mackage’s enduring vision, designs that have defined style for more than 25 years and continue to resonate today,” said Maxwell. 

“In both fashion and acting, staying relevant means evolving while holding onto what defines you,” added Bomer. “This campaign reflects Mackage’s ability to do exactly that.” 

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