Maison&Objet: for the September edition, renewal is embodied by Amélie Pichard

From September 4 to 8, Paris Nord Villepinte hosts another edition of Maison&Objet, the must-attend event for decoration, design, and lifestyle professionals. With over 2,500 exhibitors, including 40% international brands and 25% new participants, the show confirms its status as the global crossroads of creativity and innovation. Nearly 50,000 visitors are expected.

Organized twice a year, in January and September, Maison&Objet now distinguishes its events: winter focuses on premium hospitality, collection design, and home fashions, while the more forward-looking September edition honors innovation, emerging practices, and young talent. This autumn session promises to be a laboratory of ideas, in a particular context: Mélanie Leroy, managing director of SAFI (the show’s organizing company), announced in early July that she was stepping down after two years at the helm of the event. Despite this change in governance, the current edition of the show intends to mark a strategic turning point, with a completely redesigned scenography organized around six major sectors, for a more intuitive reading of the offering.

For this edition of renewal, artistic direction has been entrusted to Amélie Pichard, a singular designer, known for having founded the shoe and leather goods brand of the same name. After closing her Paris boutique and her e-commerce site, which she chose to open on an ad hoc basis for one-off launches, she moved to the countryside, where she founded Synthétique, a creative studio combining consulting, coaching, and art direction.

At Maison&Objet, she created Welcome Home, a manifesto installation covering 150 square meters, conceived as an immersive home where crafts and artificial intelligence meet. This space replaces the traditional “trend spaces” and offers a poetic, open-plan scenography: decorative objects, fashion, cosmetics, and art of living cohabit, reflecting a transversal vision of design. “In a home, you find everything: decoration, fashion, beauty products,” she explains, asserting her sensitive, narrative approach to design.

The show’s offering is now organized around six major thematic sectors. Decor & Design (Hall 6) is the central pillar. It brings together a multi-faceted range of home furnishings, including antiques, reinvented crafts, and inspired textiles.

Also in Hall 6, Fashion & Accessories explores the links between fashion, lifestyle, and design, with a selection of 235 brands, including Bensimon, Cala, Méduse, and Rive Droite Paris. Fragrance & Wellness (Hall 7) focuses on holistic well-being, with over 140 exhibitors, including Kerzon and Savonnerie Fer à Cheval, showcasing home fragrances, natural skincare products, and sensory rituals. Cook & Share (Hall 4), new for the September edition, celebrates gastronomy as a global art form, where culinary innovation and design meet. Gift & Play (Hall 6) completes this cartography with playful, sensory, and technological gift objects.

By focusing creative energies on a decompartmentalized reading of design, Maison&Objet September 2025 demonstrates a clear determination to assert its place as an avant-garde, trend-setting platform, even at a time of strategic transition.