Margesherwood opens first flagship store in Seoul

Korean-based contemporary fashion and accessories label Margesherwood has opened its first flagship store in Seongsu, Seoul. 

Located at 13, Yeonmujang 11-gil, the store brings the brand’s journey and sensibility to life through a physical space, offering a new perspective on Margesherwood’s aesthetics. 

To commemorate the opening, Margesherwood will release a flagship-exclusive limited-edition Lettering Bag. The style features customizable engraving, allowing customers to add a personal message and create a one-of-a-kind piece available only at the Seoul flagship.

Coinciding with the store debut, the brand will also unveil a new campaign titled “Find my Bag,” a visual narrative built around the search for a lost bag that captures Margesherwood’s distinctive tone of emotion and humor through visual storytelling. 

Founded in Korea, Margesherwood has quickly built a cult following for its functional yet fashion-forward accessories, inspired by the sensibility and mood of 1990s style. The label is currently sold online, as well as at major North American retailers including Ssense, Revolve, and Kith.

Most recently, in June, Margesherwood opened a New York City pop-up, housing an assortment of Margesherwood’s handbags and accessories.