Fashion
Maybelline names Teens in Times as brand ambassadors
Published
January 21, 2026
Maybelline New York has named Chinese boy group Teens in Times (TNT) as its newest brand ambassadors and global partners.
In this role, TNT will front upcoming campaigns in China while also participating in broader brand initiatives, underscoring the universal appeal of Maybelline New York’s hero product lines beyond regional markets.
The appointment comes as Maybelline New York continues to accelerate its digital-first, youth-focused strategy on a global scale.
By welcoming TNT into the brand’s ambassador roster, Maybelline aims to inspire a new generation of beauty consumers to embrace individuality through high-performance, trend-setting products.
“Known for their exceptional talent, relentless work ethic, and authentic connection with their audience, TNT embodies the core values of Maybelline New York: self-expression, confidence, and the courage to “make it happen,”” the cosmetics company said in a statement.
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