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MediaWorld Accidentally Sold iPads for 15 Euros. Then It Asked for Them Back

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MediaWorld Accidentally Sold iPads for 15 Euros. Then It Asked for Them Back


On November 8, an offer for loyalty card holders appeared on the website of MediaWorld, a European electronics retailer. The deal: an iPad Air for 15 euros (about $17) instead of the usual €879 (about $1,012). No catch, no strings attached. The proximity to Black Friday only made the offer more plausible. And so several consumers immediately purchased the product by choosing the “payment and pickup in store” opetion, on paper the safest to avoid unexpected problems.

The process was seamless, even for those ordering online. According to the accounts of some users on Reddit, their order was accepted, and after about 40 minutes they received an email confirming the availability of the product.

In the store, the €15 payment went through successfully and MediaWorld delivered the iPads as expected. The terms and conditions attached to the order make no mention of any clause regarding pricing errors or the possibility for the company to request subsequent additions.

MediaWorld’s About-Face

Eleven days later, however, MediaWorld sent a simple email—not a formal communication via certified mail—stating that the published price was “clearly incorrect.” The company then asked the affected customers to choose between two solutions: Keep the iPad and the difference to match the price but with a €150 discount, or return it and receive a refund of the €15 and a €20 discount voucher for their inconvenience.

MediaWorld’s Response

Following the incident, Wired contacted MediaWorld for comment. “We confirm that, in a very short period of time, due to a clearly recognizable technical error caused by an extraordinary and unexpected glitch on our e-commerce platform, some products were mistakenly displayed at prices that, due to their clear and objective disconnect from the true market value and the correct promotional price, should never have been displayed. This was a manifest error, making it economically unsustainable and not representative of our commercial offering,” a MediaWorld spokesperson explains.

Regarding the subsequent intervention to try to recover the products sold, the representative added: “By virtue of the provisions of the current regulations, we found it necessary to intervene, resorting to a legal principle aimed at preserving the contractual balance in the event of an error of this magnitude. Our approach was to prioritize the relationship with the customer and to offer solutions that went beyond the mere application of law. For this reason, we promptly contacted all affected buyers, proposing two alternatives.”

The MediaWorld spokesperson also confirmed to WIRED the two solutions first highlighted by Reddit users: “We offer product retention: the customer has the option to keep the purchased item, paying the difference between the price paid and the correct promotional price. We have also offered a further discount on the amount to be paid. Or return the product: the customer can choose to return the item free of charge, receiving a full refund of the amount already paid. In this case too, we have offered a MediaWorld shopping voucher. We firmly believe that these proposals demonstrate our willingness to support customers and maintain transparency and fairness. We continue to work to improve our shopping experience and maximum protection for our consumers.”

The Legal Issue: Is the Error Really Recognizable?

On the web, many lawyers point out that Article 1428 of the Italian Civil Code allows a contract to be voided if the error is fundamental and recognizable. But the issue, according to consumer lawyer Massimiliano Dona, is more nuanced than it seems.

“The premise is that the November 19 letter—in which MediaWorld demanded the return or purchase of the iPad at near-real price—is not a formal warning or formal notice, especially if sent by ordinary mail, as it is a proposal for a binary agreement. If the consumer ignores it, MediaWorld will evaluate whether to take formal action,” Dona claims.

“That’s why the key issue is whether, from a legal standpoint, MediaWorld’s claim is well-founded or not. To void a contract, it is necessary to demonstrate the consumer’s awareness of abusing the seller’s error. But to have this proof, it is not enough to claim that the 98 percent discount makes the error obvious in the eyes of the customer.” Furthermore, Dona also points to the fact that, “Today prices are not as standard as they once were. Between limited-time offers, flash sales, promotions, and contests (offered mainly on social or in apps) everything is more variable, plus now we are in the midst of the Black Friday discount season. Given these elements, perhaps we can consider it reasonable that the consumer thought of an advertising technique.”

How Does MediaWorld Test Consumer Awareness?

Dona also claims that there is no threshold beyond which the customer must necessarily notice the mistake: “There are other factors to consider. If the buyer is Mrs. Maria, who finds a deal and decides to take it, that’s one thing. If, on the other hand, it’s someone who buys five tablets and then immediately puts them back on sale, or even someone who resells electronics for a living, that’s another matter. In that case, the awareness of the mistake would be more obvious.”

The decisive issue, he claims, is the recognizability of the error: “From a legal point of view, everything revolves around the buyer’s ability to recognize that the price was incorrect. This is the real deciding factor, which must be contextualized both with respect to sales channel used by MediaWorld and the buyer’s professionalism.”

For now, then, the picture remains an evolving one: a public offer completed without dispute, a U-turn that came days later via email, and a legal assessment that would revolve around whether the consumer was able to recognize the error.

This story originally appeared on WIRED Italia and has been translated from Italian.



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Maximize Your Gains With These New Year’s Resolution Deals

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Maximize Your Gains With These New Year’s Resolution Deals


New Year’s resolution season is in full swing, and you’ve officially made it past Quitter’s Day (the second Friday in January, when many people have given up on their resolutions). Maybe you want to exercise more often, or keep better track of your schedule, or hit a certain step goal, or drink more water. Whatever the habit you’re making or breaking, we’ve found some deals on WIRED-tested gear that can help you on your journey.

For more recommendations, check out our many buying guides, like the Best Reusable Water Bottles, the Best Fitness Trackers, and the Best Paper Planners.

WIRED Featured Deals:

Beats Powerbeats Pro 2 for $200 ($50 off)

The Beats Powerbeats Pro 2 are the best workout earbuds you can buy. This price matches the best deal we’ve seen, and every color (orange, lavender, black, and beige) is discounted. The design is supremely comfortable, they have great noise canceling and a transparency mode, and they last up to 10 hours depending on your noise-cancellation settings. There’s also a built-in heart rate monitor. These sleek buds have punchy sound and are compatible with iOS and Android devices.

BlueAnt

Pump X

Our favorite over-ears for the gym have cooling ear pads and great active noise cancellation.

Garmin Vivoactive 6 for $250 ($50 off)

Image may contain: Electronics, Screen, Computer Hardware, Hardware, Monitor, Wristwatch, Arm, Body Part, Person, and Baby

The Garmin Vivoactive 6 recently earned the top spot in our fitness tracker buying guide. It looks great on your wrist, and it plays well with both Android and iOS devices. Moreover, it’s accurate, and it has onboard satellite connectivity and a bright, easy-to-read AMOLED display. You’ll get a spate of fitness features, including blood oxygen monitoring, sleep tracking, heart rate and step counts, and fall detection. There’s an optional Connect+ subscription that costs $70 per year, but we don’t think you need it.

Fitbit

Ace LTE

We like this smartwatch for kids, and most important, our kids like it too.

Apple Watch Series 11 for $300 ($100 off)

The Apple Watch Series 11 finally has a full 24 hours of battery life, which makes it worth consideration if you’ve been in the market for an upgrade. It is both an excellent fitness tracker and smartwatch. It can track all sorts of stats, from the basics like steps and workouts to sleep, hypertension, and blood oxygen. It has been on sale at this price since the holiday shopping season, but it does tend to fluctuate back and forth, and we haven’t seen it sell for less than it is right now. For more recommendations, check out our Apple Watch Buying Guide.

Google

Pixel Watch 4

The best smartwatch for Android owners is repairable, sleek, and at a match of its lowest price.

Apple

Watch SE 3

This budget-friendly Apple Watch is still excellent for those that don’t need the latest and greatest features.

Optimum Nutrition Gold Standard 100 Percent Whey Protein Powder for $32 ($18 off)

  • Photograph: Boutayna Chokrane

  • Photograph: Boutayna Chokrane

Optimum Nutrition

Gold Standard 100 Percent Whey Protein Powder

Optimum Nutrition was having a “Quitter’s Day” sale this week, but the powder is also on sale at Amazon. This is the best protein powder overall. It delivers 24 grams of protein per serving, and it’s available in more than 20 flavors, so you should be able to find one that you like. (My favorite is Banana Cream, which tastes like a yellow Laffy Taffy, and WIRED editor Kat Merck’s favorite is Delicious Strawberry, but there are less adventurous options as well.) If you’re working on your gains this year, this is a solid deal worth considering.

Hydro Flask

Standard Mouth Water Bottle

This durable, double-insulated, and affordable water bottle is our top pick.

Hyperice

Hypervolt 2

This massage gun offers excellent value, especially with the discount.

Day Designer Daily Planner for $57 ($21 off)

Day Designer

Daily Planner

This planner has space for a typical calendar and a daily to-do list. Half of each page has blocks of time from 5 am to 9 pm, and you’ll also get a to-do list section and a “three most important things” section. It’s a bulky planner, but if you’re looking for space to fine-tune the minutiae of your day-to-day life, there’s room.

Amazon

Kindle Scribe (2nd Gen, 2024)

Want to read more in 2026? This digital notebook is a hybrid with e-reader functionality and a neat smart pen.

Dreamegg

Sunrise 1

Get better sleep this year with this affordable sunrise alarm, which can help you wake up feeling refreshed.


Power up with unlimited access to WIRED. Get best-in-class reporting and exclusive subscriber content that’s too important to ignore. Subscribe Today.



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These Open Earbuds Offer Active Noise Canceling

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These Open Earbuds Offer Active Noise Canceling


Like all open-ear earbuds, the OpenFit Pro have an airy and open soundstage that delivers a more natural listening experience than regular earbuds — it’s closer to the experience of listening to speakers. You can make them sound even more immersive by activating the confusingly named Optimized for Dolby Atmos mode. I say confusing because this mode is neither a replacement for Dolby Atmos nor is it strictly for use with existing Dolby Atmos content. It is essentially Dolby’s best earbud-based audio software, which combines spatial audio processing (for a wider and deeper soundstage) with optional head tracking. Both of these features will work with any content; however, Dolby claims it works best when you’re listening to Dolby Atmos content.

It’s the first time Dolby’s tech has been employed on a set of open-ear earbuds, and it’s a great match. It boosts the perceived width and height of the space, and does so without negatively affecting dynamic range or loudness, something that often plagues similar systems. And yes, the effect is more pronounced when listening to Atmos than when playing stereo content. I’ve used Dolby’s spatial tech on several products, including the LG Tone Free T90Q, Jabra Elite 10, and Technics EAH-Z100, and this is the first time I’ve enjoyed it enough to leave it enabled for music listening.

Still, it’s not as effective as Bose’s Immersive Audio on the Bose Ultra Open Earbuds. Bose’s head tracking is smoother—particularly noticeable when watching movies—and its spatial processing is more convincing and immersive for both music and movies.

Where Shokz enjoys a big leg up on Bose is the OpenFit Pro’s call quality. The OpenFit Pro’s mics do a great job of eliminating noises on your end of the call. You could be walking down a busy street, hanging out in a full coffee shop, or even passing by an active construction site, and your callers probably won’t have a clue you aren’t sitting on a quiet park bench. As with all open-ear earbuds, being able to hear your own voice naturally (without the use of a transparency mode) eliminates the fatigue normally associated with long calls on regular earbuds.

Comfortable Design

Photograph: Simon Cohen

Comfort is a key benefit of Shokz’s OpenFit series, and the OpenFit Pro, with ear hooks that are wrapped in soft silicone, are no exception. Unlike previous OpenFit models, which position speakers just outside your ear’s concha, the Pro’s speaker pods project directly into your ears, and in my case, they make contact with the inner part of that cavity. This significantly increases stability, but over time, I became aware of that contact point.

They never became uncomfortable, but it’s not quite the forget-you’re-even-wearing-them experience of the OpenFit/OpenFit 2/+ models. As someone who wears glasses, I tend to prefer clip-style earbuds like the Shokz OpenDots One, and yet the OpenFit Pro’s ear hook shape was never an issue. Shokz includes a set of optional silicone support loops, presumably for folks with smaller ears or who need a more stable fit. They didn’t improve my fit, but then again, I’ve got pretty big ears.

As with all hook-style earbuds, the OpenFit Pro charging case is on the big side. It’s got great build quality thanks to the use of an aluminum frame, and you get wireless charging (not a given with many open-ear models), but it’s still way less pocketable than a set of AirPods Pro.

Easy to Use

Image may contain Electrical Device Microphone Car Transportation Vehicle Electronics and Speaker

Photograph: Simon Cohen

For the OpenFit Pro, Shokz has finally abandoned its hybrid touch/button controls in favor of just physical buttons, and I think it’s the right call. You can now decide exactly which button press combos control actions like play/pause, track skipping, volume, and voice assistant access, a level of freedom that wasn’t available on previous versions.



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Where Are All the New Cars?

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Where Are All the New Cars?


Ministeri adds that Chinese OEMs, ahead in software compared to Western makers in terms of autonomous driving tech, he believes, weren’t on show because right now they cannot launch any vehicles in the US. CES, therefore, is simply no longer “the right for stage for them.”

Andy Palmer, former COO of Nissan and former CEO of Aston Martin Lagonda, goes further. “CES used to matter to carmakers because the industry was borrowing technological credibility from Silicon Valley. Today that relationship has flipped. Automotive tech is no longer an exciting novelty, it’s to be expected,” he says. “Electrification, software, and ADAS are now industrialized technologies. They are no longer concept-stage theater pieces that need a Las Vegas stage.”

More importantly, Palmer, Nothard, and Ministeri all state that the center of gravity for the auto world has moved—both technologically and geographically—to, of course, China. This makes China’s main auto expo, which alternates each year between Shanghai and Beijing, now the location where carmakers must posture and preen.

Indeed, as WIRED pointed out in May last year, Shanghai 2025 wasn’t just a car show—it was a warning to the West. Having poached some of the best Western auto talent, China’s car industry set about showing how it was going to dominate globally in charging rates, ranges, design, tech, and sheer volumes. Detroit and Munich were put on notice. It was blindingly obvious to all in the industry where the new power lay.

“Shanghai has become more strategically important than CES for many manufacturers,” Palmer says, “because that’s where the fastest innovation cycles, supply chains, and consumer demand now sit. If you want to signal the future of automotive, that’s increasingly where you do it.”

Chinese automakers aren’t merely content with showing off on home turf, though. So with CES out of the question, they’ve been looking for a replacement. Step forward Munich’s IAA Mobility, now Europe’s largest car convention following the death of the Geneva Motor Show. “The Chinese are looking for a platform to show off their products outside of China,” says Ministeri. “When you’re Mercedes or BMW, and you see China investing in the IAA, you have to be there. So they make huge investments. This year, at IAA, was the most beautiful stand for Mercedes I’ve seen in 10 years going around motor shows.”

For CES, and perhaps by extension US auto brands, to get back to a place of dominance in the global car business, another truly seismic change in evolution of vehicles will have to take place. And, what’s more, the rate things are going, an annual event such as a car show will very soon come too late to keep pace with progress in China.

“Look at Chinese manufacturers’ lead time: from R&D to deliveries in two years on average,” Nothard says. “They’re bringing cars to the market very quickly. A traditional manufacturer’s average is seven years. So now you can’t have enough shows to deliver your new product. BYD, they’ve got a whole line of products on the horizon. Masses of new BYD product will be in the market before the next shows are even started to be created.”

“CES was at its peak point when software and interface, and software-defined vehicles became the pinnacle of everything that was happening in the auto sector, alongside EV technology. We’re now past that,” Nothard says. “It’ll take another big shift in the evolution of the car for CES to be put on the radar again.”



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