Mulberry relaunches Roxanne as family of bags, with “surreal” celeb campaign

This week sees Mulberry relaunching what was one of the best-known bags it has ever made. It’s the Roxanne, which comes with a “fantastical campaign” shot by Tim Walker and featuring Wicked actor Cynthia Erivo.

The original bag was frequently seen on the arms of influencers such as Kate Moss and Alexa Chung and it now expands into a family: with four modern iterations sitting alongside the 2004 style that continues to be available via The Mulberry Exchange. 

The company said the Roxanne and the Small Roxanne are “odes to the much-loved original, taking its punky, Y2K attitude and updating it, with brass buckle and streamlined details”. 

Both sizes can be worn either over the shoulder or as a crossbody, and are made up of 44 individual pattern pieces. There are also two new shapes that “epitomise Mulberry in 2025” — the Roxanne Shoulder Bag and the Mini Roxanne Shoulder Bag. These are “lighter, versatile styles made for modern living, which both feature brass buckle detailing and sleek silhouettes”.

The Roxanne family is available from 8 September with prices starting at £795.

As for that campaign, Walker is a longtime Mulberry collaborator while the company has also turned to stylist and Harvey Nichols creative director Kate Phelan for the styling credits.

In a set of “surreal” and “playful” stills, the “Mulberry Spirit comes alive – with Erivo posing in a warped, dreamlike room rich in colour and texture, with rope swings, fireplaces, and decorative carpets”.

We’re told the campaign “reflects the duality of the Mulberry Spirit”.

It also includes “a softly shot video series”, Mulberry Moments – an intimate in-conversation between Erivo and Recho Omondi, the fashion journalist and host of The Cutting Room Floor. Across eight personal short films, the pair discuss topics “including Cynthia’s first Mulberry, her earliest memories of growing up in London, and how – like singing and acting – fashion is highly emotional”.

Erivo said: “As a born and bred Londoner I remember longing for a Mulberry – the ultimate statement bag – so this moment really feels full circle. The campaign has captured the Roxanne bag’s rebellious and romantic spirit, something that represents my own style. I believe that style centres on authentic self expression and collaboration, and this drew me to partnering with such an Iconic British brand who champion creativity, craftsmanship, and cultivate a sense of community.”