Fashion
Nelly wins Swedish court case against Shein over photo copyright
By
Reuters
Published
October 3, 2025
A Swedish court said on Friday that online fast-fashion retailer Shein had infringed the copyright of smaller rival Nelly by using the Swedish company’s photographs.
The Patent and Market Court stated that Shein’s Ireland-based subsidiary, Infinite Styles Ecommerce, had, without permission, copied pictures owned by Nelly and made them available to the public on Shein’s Swedish website.
“Infinite Styles Ecommerce has thus been guilty of infringing Nelly’s exclusive rights to the photographs,” the court said in its ruling.
Nelly, which owns the e-commerce platform Nelly.com and also operates its own apparel brand, filed the lawsuit for copyright infringement in September 2024.
The company claimed that Shein, which was founded in China and is now headquartered in Singapore, had used photos from its website for marketing purposes without authorization.
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