The future of everyday dressing takes shape. With “Upgrade Your Life”, EUROJERSEY – a symbol of Italian excellence in the production of stretch technical fabrics under the Sensitive® Fabrics brand – and The LYCRA Company – global leader in the development of fibres and fabrics for the textile and apparel industries – present the new frontier of men’s formalwear.

Garments designed to meet the needs of those who live each day to the fullest, transitioning seamlessly from office hours and business trips to more informal social moments. Perfectly aligned with the contemporary lifestyle, these garments help the wearer feel confident and impeccably dressed, even when facing small daily challenges, thanks to innovative benefits such as quick drying and wrinkle resistance.

EUROJERSEY and The LYCRA Company unveil “Upgrade Your Life”, redefining men’s formalwear with Sensitive Fabrics powered by LYCRA fibre.
Designed for the modern lifestyle, the garments combine elegance, comfort, and performance—offering wrinkle resistance, breathability, and durability.
The collection bridges sportswear functionality with refined everyday style.

At the heart of the project are Sensitive Fabrics powered by LYCRA fibre, developed to express a new aesthetic of comfort and elegance, from day to night. A way of dressing that fits every occasion, where versatility is key and where sportswear functionality meets the refined appeal of formalwear.

The result is a smart yet essential wardrobe, ideal for keeping pace with the dynamic rhythm of city life, from morning to night.

Made with patented technology, Sensitive Fabrics powered by LYCRA fibre stand out for their comfort, breathability, durability, and exceptional shape memory. EUROJERSEY’s expertise merges with the advanced properties of LYCRA fibre, which further enhances the fit and performance of Sensitive Fabrics. The result is garments that move naturally with the body, maintaining their shape and flawless appearance even after hours of wear or time spent packed in a suitcase.

Upgrade Your Life is an invitation to embrace a new lifestyle – one where clothing is no longer a constraint, but an ally. Where aesthetics and functionality, technology and comfort, come together to redefine the rules of everyday elegance, 24 hours a day.

Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.

Fibre2Fashion News Desk (MS)

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The American Apparel & Footwear Association (AAFA) recently said it does not believe the application of the Section 301 tariffs to remedy China’s ‘harmful’ trade practices and policies has been an effective tool.

In a letter to Philip Butler, chair of the Section 301 Committee of the Office of the US Trade Representative, Beth Hughes, AAFA vice president for trade and customs policy, said the association

US trade body AAFA recently said it does not believe the application of the Section 301 tariffs to remedy China’s ‘harmful’ trade practices and policies has been an effective tool.
It recommended the US administration to determine if any of the exclusions listed should qualify for permanent or more-longer term exclusion periods to give US companies more predictability.

strongly supports the extension of the current China 301 exclusions, which are set to expire on November 29 this year, and recommended the US administration to determine if any of the exclusions listed should qualify for permanent or more-longer term exclusion periods to give US companies more predictability.

Close to 97 per cent of apparel, footwear and related goods sold in the United States today

are imported. Yet the United States maintains high duties on these products—some of the highest levied on any product—adversely affecting US consumers who ultimately pay those duties in the form of higher prices, the letter noted.

“Although the average trade weighted tariff rate imposed on all products was approximately 2.35 per cent in 2024, the average trade weighted tariff rate in 2024 on knit apparel was 14.90 per cent, woven apparel 14.29 per cent, footwear 12.25 per cent, home textiles 8.70 per cent, and 13.85 per cent on travel goods.1 Moreover, the amount of tariffs collected on imports of US apparel, footwear, textiles, and travel goods in 2024 exceed $18.3 billion,” the letter said.

This burden falls disproportionately on products imported by the sector, even though many of these products are no longer made in commercial quantities in the United States, AAFA observed.

Fibre2Fashion News Desk (DS)