Fashion
New Balance expands India footprint with Surat store launch
Published
October 24, 2025
Global athletic brand New Balance has expanded its brick-and-mortar network in India and opened a mono-brand outlet in Gujarat at shopping centre VR Surat. The launch was marked by an in-store showcase event.
“We are thrilled to bring New Balance to Surat- a city known for its energy, ambition, and growing fitness culture,” said New Balance India’s country manager Radeshwer Davar in a press release. “This opening reinforces our commitment to expanding our footprint across India and connecting with local communities through sport and lifestyle. We welcome Surat’s vibrant community to experience New Balance at VR Surat.”
The store houses the label’s 1080, Rebel, 9060, and latest M1000 series, featuring its ‘Fresh Foam X’ and ‘FuelCell technologies.’ For its inaugural showcase, guests were immersed in New Balance’s latest collection and explored its fusion of performance and aesthetics.
New Balance first entered India in the early 2000s but later closed its stores, re-entering the country in 2016, Indian Retailer reported. Today, the brand counts brick-and-mortar stores in cities including Pune, Hyderabad, Mumbai, and Bengaluru.
Headquartered in Boston, US, New Balance reported worldwide sales of $7.8 billion in 2024. The brand describes itself as independent since 1906 and employs 10,000 associates globally.
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Ukraine’s apparel imports increased from $***.*** million in **** and $***.*** million in ****, reflecting a steady recovery in demand. However, Turkiye’s exports dropped to $***.*** million in ****, reducing its share to **.** per cent from **.** per cent in **** and a dominant **.** per cent in ****, when it was the leading supplier, according to *fashion.com/market-intelligence/texpro-textile-and-apparel/” target=”_blank”>sourcing intelligence tool TexPro.
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Italy to present advanced textile tech at Techtextil 2026 fair
Italy confirms its position among the world leaders in the textile machinery sector, thanks to a solid and highly specialized production system. The industry stands out for its strong international vocation, with a predominant share of production destined for foreign markets (86% of its sales) and a consolidated presence in over 130 countries. This places the country among the top global exporters of textile technology, renowned for its quality, innovation, and reliability.
In the first eleven months of 2025, sales in Germany have already reached 81 million euros. Among the most requested technologies, accessories stand out (36%), followed by finishing machinery (33%)—the latter being essential for the production processes of the most innovative textile sectors.
Italy’s textile machinery sector will showcase advanced, customised technologies at Techtextil 2026 in Frankfurt, reinforcing its global leadership.
With 86 per cent exports across 130+ countries and €81 million (~$93.71 million) sales in Germany, innovation-driven SMEs and strong demand for accessories and finishing machinery continue to drive growth in technical textiles.
The strength of Italian textile machinery lies in its dynamic structure, composed of small-to-medium-sized companies that are heavily oriented toward Research & Development. This flexibility allows Italian manufacturers to collaborate closely with end-users, transforming customer needs into highly personalized and versatile technological solutions.
“The growing demand for innovative textiles across various industrial fields is further consolidating our manufacturers’ position,” emphasizes Marco Salvadè, President of ACIMIT. “At Techtextil 2026, the Italian offering will once again demonstrate how the combination of high technology and customization capabilities is the key to meeting the challenges of the technical textiles sector.”
Italian expertise, rooted in historic districts such as Bergamo, Biella, Brescia, Como, Milan, Prato, and Vicenza, continues to guarantee standards of quality and reliability that make Made in Italy a point of reference for the entire global industry.
Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.
Fibre2Fashion News Desk (MS)
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