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New crackdown on ads for ‘less healthy food’ to come into full effect

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New crackdown on ads for ‘less healthy food’ to come into full effect


New restrictions on unhealthy food and drink advertising will fully commence this Monday.

The initiative is aimed at tackling the pressing challenge of childhood obesity.

The new ban prohibits advertisements for ‘less healthy’ products – those high in fat, salt, and sugar (HFSS) – from being shown on television between 5.30pm pm, and online at any time.

This mandatory measure follows a voluntary advertising ban that began on 1 October.

Advertisers must now comply with the new rules or risk action from the Advertising Standards Authority (ASA).

The regulations target 13 specific food and drink categories considered to play the most significant role in childhood obesity, including soft drinks, chocolates, sweets, pizzas, ice creams, breakfast cereals, porridges, sweetened bread products, and various main meals and sandwiches.

Products that fall into these categories are than also assessed as to whether they are “less healthy” based on a scoring tool that considers their nutrient levels and whether products are high in saturated fat, salt, or sugar.

Only products that meet both of the two criteria are included in the restrictions.

The move is aimed at tackling childhood obesity (Alamy/PA)

Companies can still advertise healthier versions of products included in the ban, which the government said it hopes will encourage the food industry to change their recipes.

Ads for plain porridge oats and the majority of porridge, muesli and granola will not be banned under the new rules, but some less healthy versions with added sugar, chocolate or syrup could be affected.

The restrictions will only apply to ads where products deemed to be unhealthy can be identified by viewers, meaning firms can still advertise brand names.

Until now, HFSS products should not have been advertised through any media when more than 25 per cent of the audience is under 16 years old.

Latest figures suggest one in 10 reception-aged children are obese, while one in five children have tooth decay by the age of five.

It is estimated obesity costs the NHS more than £11 billion every year.

Evidence shows children’s exposure to ads for unhealthy food can influence what they eat from a young age, in turn putting them at greater risk of becoming overweight or obese.

The Government estimates the ad ban will prevent around 20,000 cases of childhood obesity.

Katherine Brown, professor of behaviour change in health at the University of Hertfordshire, said: “A watershed ban on television and online advertising before 9pm to reduce children’s exposure to unhealthy food marketing is long overdue and a move in the right direction.

“Children are highly susceptible to aggressive marketing of unhealthy foods and exposure to them puts them at greater risk of developing obesity and associated chronic diseases. Yet this policy comes into force three years after originally proposed, following repeated delays, cutbacks and industry pressure.

“Restrictions on promotions of HFSS products are a valuable step, but they must form part of a long-term, comprehensive strategy that addresses inequalities, supports healthier local food environments and makes nutritious options more affordable, accessible and appealing.”



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Tehran accused of ‘weaponising’ Hormuz as oil gains ahead of US-Iran talks

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Tehran accused of ‘weaponising’ Hormuz as oil gains ahead of US-Iran talks


The Strait of Hormuz is still not fully open despite the USIran ceasefire, according to the head of Abu Dhabi’s state oil company.

Sultan Al Jaber, the chief executive officer of the Abu Dhabi National Oil Company, said in a post on LinkedIn that “access is being restricted, conditioned and controlled” through the world’s most critical waterway.

“The weaponisation of this vital waterway, in any form, cannot stand. This would set a dangerous precedent for the world – undermining the principle of freedom of navigation that underpins global trade and, ultimately, the stability of the global economy,” Mr Al Jaber wrote.

“An estimated 230 vessels sit loaded with oil and ready to sail. They, and every vessel that follows, must be free to navigate this corridor without condition. No country has a legitimate right to determine who may pass and under what terms. Iran has made clear – through both its statements and actions – that passage is subject to permission, conditions and political leverage. That is not freedom of navigation. That is coercion.”

Iran effectively shut down the Strait of Hormuz, a vital maritime route that normally carries about a fifth of the world’s oil and gas, after US and Israeli attacks in late February, leaving around 1,400 ships stranded on either side.

However, despite the USIran truce agreed on Wednesday, which supposedly included reopening the strait, very few ships have actually moved.

This uncertainty has pushed energy prices higher and caused stock markets across Asia and Europe to fall, as fears grow that the truce may already be breaking down and tensions could escalate again.

“Every day the strait remains restricted, the consequences compound. Supply is delayed, markets tighten, prices rise. The impact is felt beyond energy markets, in economies, industries and households worldwide. Every day matters. Every delay deepens the disruption,” Mr Al Jaber wrote.

Asian stocks mostly rose on Friday, following gains on Wall Street (AP)

Asian stocks mostly rose on Friday, following gains on Wall Street, while oil prices also edged higher amid a fragile Iran ceasefire and upcoming US-Iran talks. Major indices, including South Korea’s Kospi and Japan’s Nikkei 225 posted strong gains, with Japanese retailer Fast Retailing surging after raising profit forecasts.

London’s FTSE 100, Hong Kong’s Hang Seng and China’s Shanghai Composite Index also climbed, even as China reported softer-than-expected inflation.

Elsewhere, Australia’s S&P/ASX 200 slipped, while Taiwan and India saw moderate gains.

Oil and gas prices have swung sharply amid the ongoing uncertainty. Brent crude jumped more than 4 per cent to above $99 (£74) a barrel on Thursday, while US crude surged 8 per cent to over $102, reversing a steep drop the previous day when Brent had fallen more than 13 per cent to a four-week low.

“The initial wave of relief following president Trump’s two-week ceasefire announcement has quickly given way to underlying doubts,” IG Australia market analyst Tony Sycamore said.

“All eyes remain firmly on tanker tracker flows through the Strait of Hormuz for any signs of increased activity ahead of peace talks scheduled in Pakistan.”

Gas markets showed a similar pattern: UK gas prices edged up after a 15 per cent plunge, and European natural gas futures rebounded from recent lows.

Tensions remained high as Iran’s Revolutionary Guard Corps warned of a “regret-inducing response” if Israel continued its strikes on Lebanon, which have already caused heavy casualties.



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OpenAI halts UK data centre project over energy costs and red tape

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OpenAI halts UK data centre project over energy costs and red tape


ChatGPT developer OpenAI has halted plans for a significant UK data centre project, citing high energy costs and regulatory challenges as barriers to investment.

The US technology giant had intended to establish its “Stargate” data centre initiative within a new artificial intelligence growth zone in the north-east of England.

The venture was slated for multiple sites, including Cobalt Park near Newcastle and Blyth.

However, OpenAI said the plans are now on hold, awaiting “the right conditions” to facilitate long-term infrastructure investment across the UK.

A spokesman for OpenAI said: “We see huge potential for the UK’s AI future. London is home to our largest international research hub, and we support the Government’s ambition to be an AI leader.

“AI compute is foundational to that goal – we continue to explore Stargate UK and will move forward when the right conditions such as regulation and the cost of energy enable long-term infrastructure investment.”

OpenAi says it continues to ‘explore’ Stargate UK (Getty/iStock)

The reference to energy costs come at a time when prices are being pushed higher by the US and Israel’s war with Iran.

The International Monetary Fund (IMF) said in March that the UK was one of the nations particularly exposed to soaring wholesale costs because of its reliance on gas-fired power, as opposed to sources such as nuclear and renewable energy.

Data centres are powered by very large amounts of energy so are more likely to be exposed to volatile prices.

OpenAI added: “In the meantime, we are investing in talent and expanding our local presence, while also delivering on the commitments under our MOU (memorandum of understanding) with the Government to adopt frontier AI in UK public services.”

Its Stargate project aims to invest billions of dollars into AI infrastructure in the US, with funding from OpenAI, SoftBank, Oracle and MGX and partnering with tech giants including Nvidia and Microsoft.

Building it into the UK came as part of a landmark tech deal between Britain and the US, announced last September amid President Donald Trump’s second state visit.

The deal also included a 30 billion US dollar (£22.3 billion) pledge from Microsoft, the largest ever made by the company in the UK, to fund the expansion of Britain’s AI infrastructure.

Conservative MP and shadow science minister Ben Spencer said: “When global firms cite high energy costs and regulatory uncertainty as reasons to walk away, it tells you everything about the direction of travel.

“For too long, Labour have prioritised courting big tech headlines while neglecting our domestic start-ups, but also the fundamentals that actually attract investment at home.”



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He paid $248 in illegal tariffs for this coat. Will he ever get it back?

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He paid 8 in illegal tariffs for this coat. Will he ever get it back?



Importers are in line for tariff refunds. But whether everyone who paid the for the tariffs will get money back is a trickier question.



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