Occasion2Smile expands K-beauty presence with new shop in Porto

After promising last June at the opening of its first Lisbon store that Porto would be its next focus, Occasion2Smile — which offers more than 20 South Korean cosmetics brands — has now opened in Porto, bringing its total number of physical stores in Portugal to two in just three months. From October 10 to 12, Occasion2Smile will also participate in Beauty in Town (BiT), the beauty market held at NorteShopping.

In March 2024, siblings Inês and Rodrigo Melo Moreira launched the Occasion2Smile online store, available at Occasion2smile.com/pt, with the support of their father, a lawyer, and their mother, an accountant.

Thanks to TikTok, the brand grew rapidly, opening two brick-and-mortar stores dedicated exclusively to K-beauty this year in Portugal’s main cities: the first in June on Rua de Entrecampos in Lisbon, and the second in September on Rua da Constituição in Porto.

Among the best-selling South Korean brands at Occasion2Smile are ANUA, Haruharu Wonder and SKIN1004, alongside other highly coveted names such as Beauty of Joseon, COSRX, Round Lab and Medicube.

The retailer also offers a selection of emerging products that are still little known in the West, including the award-winning 1025 Dokdo Toner by Round Lab; donkey milk-based products from Selenus, SKYMILK and Tovegan; a line featuring integrated microneedling technology from VT Cosmetics; Dr. Althea’s 345 Relief Cream regenerating gel-cream, designed to treat blemishes; and Aromatica’s Quinoa Protein Shampoo, which helps repair hair damaged by the loss of the Cell Membrane Complex (CMC).

Some of its current bestsellers include Tirtir’s foundation and Tfit’s body-care products.

These natural formulas — known for cleansing and moisturizing the skin, providing sun protection and reducing signs of aging, wrinkles, blemishes and acne — also stand out for their sophisticated packaging and wide range of high-quality products.