Oliver Peoples establishes first location in Paris

On September 1, the American eyewear brand Oliver Peoples will inaugurate its very first location in France. The premium label, born in Los Angeles in 1987, has chosen the capital’s chic 1st arrondissement for this site, at 316, rue Saint-Honoré. Taking the place of Stone Island, the vintage-style brand has set up shop not far from Fragonard, Majestic Filatures, and Mad Lords.

In this 60-square-meter showcase, Oliver Peoples blends “the modernism of the 1960s Left Bank with the curves of Art Nouveau and the grandeur of the Beaux-Arts style.”

Classic Parisian codes are in evidence, with mouldings, herringbone parquet, and marble details. A Californian touch is added with a palette of blues. French ceramist Olivia Cognet designed the window installations and a bust to showcase the products.

In addition to purchasing eyewear, for example from collections created in partnership with the Khaite label or tennis player Roger Federer, it is possible to carry out complete eye examinations in the store and have corrective lenses fitted on site.

In addition to its network of retailers, Oliver Peoples boasts a contingent of 45 boutiques around the world, with the most recent openings in Abu Dhabi, Amsterdam, Milan, and Nashville. The company, headed by Rocco Basilico, has belonged to the EssilorLuxottica group since 2007.