Fashion
Oofos appoints new co-CEOs
Published
October 22, 2025
U.S. footwear brand Oofos on Wednesday announced the appointment of co-founder Lou Panaccione and footwear expert Angel Martinez to the roles of co-chief executive officers.
As co-CEOs, Martinez will oversee brand, product creation, sales, and marketing, while Panaccione will focus on product development, operations, supply chain, finance, and culture.
The Massachusetts-based company said the leadership restructure “reflects a shared vision for the future” and a “readiness for continued expansion,” according to a press release.
Martinez first joined the Oofos board of directors in early 2025. She brings to Oofos decades of leadership experience in the footwear industry, having served as a founding executive at Reebok, CEO of The Rockport Company, CEO and vice chairman of Keen, and president, CEO, and chairman of Deckers Brands.
Panaccione co-founded Oofos, a recovery footwear brand known for its proprietary OOfoam technology, in 2011 with Paul Brown, Juan Diaz and Steve Liggett.
“Oofos started with a simple idea — to help people feel good — and I couldn’t be prouder of our team and how far we’ve come,” said Panaccione.
“Angel’s proven ability to grow brands and his deep understanding of what makes great product, business and culture align make him the ideal partner for this next chapter. Together, we’ll continue to build on OOFOS’ momentum, strengthening our foundation and expanding our reach.”
Coinciding with the leadership restructure, Liz White has been promoted to chief commercial officer, expanding her role beyond chief marketing officer to oversee all commercial functions, including North American sales, e-commerce, and merchandising. White joined the company in January.
Earlier this year, Oofos announced the launch of its first brick-and-mortar retail locations across the United States, with one locations opening in Pentagon City in Arlington, VA, the Mall of Georgia in Buford, GA, and the Florida Mall in Orlando, FL.
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