Perfect Moment opens first-ever store in Switzerland

Luxury skiwear and lifestyle brand Perfect Moment has opened its first owned retail store in Verbier, Switzerland, one of the world’s most iconic ski destinations.

The store’s interior captures Perfect Moment’s signature aesthetic, balancing contemporary design with timeless mountain heritage. It is characterized by sleek metallic finishes and cool tones, contrasted with soft, translucent details.

The store opens with Perfect Moment’s Autumn/Winter 2025 collection, featuring signature designs such as the Aurora Ski Pant and Polar Flare Jacket, alongside new season highlights including the Polar Flare Ski Suit.

Beyond retail, the Verbier store will serve as a hub for the brand, hosting exclusive events and experiences throughout the season to engage the local community and international visitors alike.

Verbier was chosen for its alignment with the company’s alpine roots and its international audience of discerning skiers and style enthusiasts.

“The Verbier store gives us the opportunity to share the Perfect Moment experience with our community in an environment that celebrates the brand’s alpine roots,” said Jane Gottschalk, co-founder and creative director, Perfect Moment.

The opening comes as part of a broader seasonal retail strategy, which includes a refreshed store in Kitzbühel, returning for another season, a Jackson Hole pop-up at the Four Seasons, and a Snowmass Aspen pop-up.

In August, Perfect Moment announced two financing transactions totaling approximately $6.6 million to position the brand to accelerate growth following a series of operational and strategic initiatives implemented earlier this year.