Pinterest appoints Beth Horn to lead Western and Southern Europe

Pinterest’s operations in the UK, Ireland, France, Italy, and Spain have been entrusted to Beth Horn, who has been appointed as the social network’s Vice-President for Southern Europe.

Beth Horn previously served as business director for the UK market. She joined Pinterest in June 2024, having earlier served as director of sales at Spotify, and she spent twelve years at Meta, where she held director roles across industry, retail, and commerce.

“As we step up our international efforts, Beth will draw on her extensive experience to advance our strategy,” said Cécile van Steenberge, the company’s international vice-president. “Her proven ability to bring teams together and deliver results for our advertising partners puts us in an ideal position for the next stage of our growth. For the ninth consecutive quarter, our audience continues to grow. We will remain committed to showcasing what makes Pinterest unique to brands and attracting them to the platform.”

The group says the appointment comes after a 41% jump in revenue. In the third quarter, nearly 83% of users of the inspiration-focused social network were outside the US.

Launched in 2010 in San Francisco, Pinterest now claims half a billion monthly active users. Two years ago, the group launched a charm offensive aimed at luxury brands, highlighting its young, affluent audience.