Pitti Bimbo 102 and Pitti Filati 98 prepare to kick off in Florence

Everything is in place for the major innovation of Pitti Immagine’s Winter 2026 shows: the concurrent scheduling at Florence’s Fortezza da Basso of the events dedicated to childrenswear and yarns, with Pitti Bimbo 102 scheduled for January 21 and 22 and Pitti Filati running from January 21 to 23.

On the Top Floor of the Central Pavilion, Pitti Bimbo brings together more than 100 childrenswear brands, over 65% of which are from abroad. “This winter edition of Pitti, and the one next June, are very important for the fair, because we expect them to provide feedback- and we trust it will be a positive endorsement- of the new approach we have given to the exhibition offering, aligning it with the profound transformations in children’s clothing and accessories, which in recent seasons have accelerated at a very fast pace,” commented Raffaello Napoleone, CEO of Pitti Immagine. “The fragmentation of the production structure, the polarisation between luxury and fast fashion, the drastic downsizing of retail, not to mention regressive demographic trends and their effects on consumption models and volumes. It was inevitable that all this would completely call into question the entire international trade fair system, including our show. We do not hide the difficulties; the next steps are crucial, but Pitti Bimbo remains the most important event in Europe and the only champion of Italy’s industry in the sector- a high-quality, long-established industry. Reacting, innovating, and proposing effective meeting formats are our duty, and we are working on this with great determination.”

Interpreting the “Motion” theme of Pitti Immagine’s winter shows through the cute penguin Pitt, the star of the campaign created by Amedeo Piccione, the show will bring together on the Top Floor of the Central Pavilion all the facets of childrenswear: from the big names and leading brands that reinterpret adult fashion in mini-me form, to younger, pioneering research labels spanning fashion, design, toys, objects, and small furnishings.

During the show, Miniconf celebrates 35 years of Sarabanda with an art project that reinterprets the brand’s most iconic campaigns through a contemporary lens, spanning four decades of style and creativity with four works created by Casentino artist Elia Fiumicelli.

New for this edition is the debut of The New Edit, a project focused on contemporary childrenswear that pairs collections with special events and presentations, developed in collaboration with Spanish brand Bobo Choses, which leads the line-up alongside Cozmo, Grey Label, Maison Mangostan, Mini Rodini, PiuPiuChick, The Campamento, The New Society, Tangerine, and True Artist.

The Family Circle, the marketplace founded in Hamburg by Nadine Jung, once again brings to the fair a selection of lifestyle labels and emerging designers that combine quality, attention to materials, and a playful approach to style. The featured brands are 2StoriesKids, Alwero, Bygge, FabFabStickers, Holzwald, Igelkind, Kiko+ & gg, Little Who, and Organicera. In addition to individual stands in the Pitti Bimbo exhibition itinerary, The Family Circle curates a collective exhibition area dedicated to the latest trends, featuring the brands Ambosstoys, Cosy Roots, Routinchen, The Momence Club, and Yogitier.

Finally, Ama Gioconaturalmente, Italy’s leading distributor of brands specialising in kids & family lifestyle, presents a carefully curated selection of high-quality labels, perfect for supporting children’s growth and fulfilling their wishes: Hoppstar, Kids’ Concept, Oli&Carol, Play&Go, Petit Jour Paris / Maison Petit Jour, Quut, Scoot&Ride, Wild&Soft, Egmont Toys, We Are Gommu, and Trixie.

Turning to Pitti Filati, 103 companies are presenting their S/S 2027 collections, including many of the most important Italian and international spinning mills. In detail, there are 67 exhibitors in the Filati area (including nine from abroad: the UK, Japan, Turkey, China, Peru); 21 companies in the CustomEasy area (five from abroad: Japan, Romania, China); 10 exhibitors within the KnitClub area (three from abroad: Hong Kong, Japan, the US); and five companies in the Institutional Area (including one from Australia).

During the show, the Feel the Yarn knitwear contest returns, now in its 17th edition, showcasing the mood boards of 34 participants, selected from over 150 entries and paired with 34 spinning mills from the Feel the Yarn group.

The two shows have separate entrances, but childrenswear brands and designers also have the opportunity to visit Pitti Filati and its Spazio Ricerca to draw inspiration for their future collections.