PO.P has made a major appointed with Gwynn Milligan joining as a non-executive director to support the Swedish childrenswear brand’s continued growth and international expansion.

It’s an appointment that “adds significant retail and sector-specific expertise to the PO.P board” as Milligan brings with her more than 30 years’ international retail experience, having held senior leadership as some major brands in roles spread across EMEA, North America, Australasia, India, and Brazil.

Most recently, she served as CEO of British childrenswear retailer JoJo Maman Bébé, “leading the company through a significant digital transformation”. Prior to this, Milligan held key commercial and leadership positions, including commercial director at ASOS and managing director of Fashion at JD Sports. 

Acting chairman Johan Conradsson said Milligan arrives “at this pivotal moment in our brand’s evolution. With her proven track record of driving digital transformation, international expansion and commercial growth at leading children’s and fashion retailers… Gwynn brings exactly the strategic know‑how we need as we accelerate our growth in the UK and beyond.”

He added: “Her expertise in scaling retail operations and building customer‑first brand propositions means we are now better equipped than ever to convert PO.P’s premium heritage into measurable market growth.”