Fashion
Portugal Jewels Chiado boutique nominated for two global design awards
Translated by
Nazia BIBI KEENOO
Published
August 27, 2025
Portugal Jewels has announced that its flagship store in Lisbon, located at 4 Largo do Chiado, has been shortlisted for two leading international interior design awards: the Creative Retail Awards 2025, in the Store Design of the Year category, and the SBID International Design Awards 2025, in the Retail Design – Europe category. The Portuguese jewellery brand, renowned for its exquisite filigree collections shipped worldwide, announced the news in a press release.
The Creative Retail Awards, established in 2018, will hold its 2025 ceremony in London this fall. The SBID International Design Awards, promoted by the Society of British & International Interior Design, will be decided through online voting at Sbidawards.com in the finalists’ category.
These nominations place Portugal Jewels alongside major international names that have previously featured on the same lists, including Nike, Coach, Jo Malone, Selfridges, and IKEA. According to the company, the recognition “celebrates the excellence of a space where tradition and innovation meet to create a unique sensory and cultural experience.” The brand describes the boutique as more than just a store, but “a celebration of contemporary Portuguese jewellery and the country’s artisanal heritage.”
“The flagship store in Chiado represents the culmination of a vision that combines cultural identity, aesthetic sophistication, and brand experience — and which is now recognised by the industry’s leading international platforms,” the company added.
The boutique is housed in an 18th-century Pombaline building on the emblematic Largo do Chiado, covering 40 square meters. The historic address once hosted the legendary Barbearia Campos, which for 140 years served as a hub for cultural icons such as Fernando Pessoa, Eça de Queiroz, Ramalho Ortigão, and Almada Negreiros.
The brand highlights that the design reflects both the artistic and social legacy of Lisbon, embracing a boutique approach to Portuguese jewellery and goldsmithing. The transformation “was carried out with respect for the building’s history, creating a dialogue between its cultural past and contemporary contrasts,” Portugal Jewels concluded.
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