Poshmark appoints Heather Friedland as first chief product officer

Resale marketplace Poshmark has appointed Heather Friedland as its first chief product officer.

In this newly created role, Friedland will oversee Poshmark’s product strategy, roadmap, and execution, with a mandate to drive the platform’s next phase of innovation and growth.

“In selecting Heather as our chief product officer, we sought a leader who combines deep product expertise with a customer-first mindset and a sharp understanding of marketplace dynamics,” said Namsun Kim, chief executive officer of Poshmark. 

“We’re entering an exciting new chapter as AI redefines how people shop, sell, and connect. With Heather’s leadership, we’ll accelerate innovation across our platform, expand the value we deliver to our shoppers and sellers, and position Poshmark at the forefront of fashion resale and the next generation of AI-powered commerce.”

Friedland most recently served as chief product officer at Ancestry, and previously held the same title at Glassdoor, where she led product innovation and organizational transformation through key growth periods. 

Earlier in her career, at eBay, she advanced from leading product management for search and buying experiences to serving as vice president of product, driving initiatives that expanded eBay’s global reach. Friedland began her career at Jump.com, later acquired by Microsoft, where she contributed to the development of MSN, Windows Live Q&A, and Bing Search.

“I’m thrilled to join Poshmark at such a pivotal moment and as a longtime Posher,” added Friedland.

“I’m excited to partner with the team to bring bold, innovative solutions to the Poshmark community and scale the impact we deliver. As AI reshapes the future of shopping—making experiences more intuitive, personalized, and human—I see enormous opportunity for Poshmark to lead the way in redefining how people discover, connect, and find joy in shopping together.”