Primark festive campaign highlights affordable fashion and a community spirit

Primark has unwrapped its ‘Full on Festive Feels’ Christmas campaign featuring “affordable fashion, joyful gifting and community”. It’s just launched in 470 Primark store windows globally, and across digital and social media channels.

The campaign’s theme is all about “friends and family capturing their festive celebrations and the moments that give people the full-on festive feels, without having to break the bank”.

“Whether it’s nights in wearing cosy FamJams, glitz and glam partywear for nights out with friends, those festive home finds or tying the bow on the perfect present”, Primark said the aim is to bring “all the festive feels at the incredible value that it’s famous for”.

This year, fashion also plays a major part in a line-up featuring essential seasonal pieces that make up its new price promotion-based ‘Major Find’, which offers products or a look “reflecting a style of the moment, at unbeatable value”.

This includes a corset leopard-print mini dress (£10), a black peplum top, and a black sculpted coat (£20). Other standout pieces to complete the festive look are a coordinated two-piece, including a black sequin top (£16) and matching black sequin trousers for (£20).

But, of course, the other major aspect of this year’s campaign theme is ‘community’ and Primark’s also donating gift packs totalling £250,000 to local charities. Stores have partnered with them to provide specially selected gift packs of clothes and festive essentials to people who need them.