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Puma to cut 900 jobs as part of restructuring under new CEO Arthur Hoeld

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Puma to cut 900 jobs as part of restructuring under new CEO Arthur Hoeld


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DPA

Translated by

Nazia BIBI KEENOO

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October 30, 2025

The world’s third-largest sportswear company, Puma, is facing losses but plans a major turnaround. The Germany-based brand, trailing Nike and Adidas, will cut about 900 administrative roles and streamline its product portfolio by the end of 2026 under its new CEO, Arthur Hoeld.

Reuters

Puma, headquartered in Herzogenaurach, reported losses in the first nine months of the year. Sales fell 8.5% to €5.97 billion compared with the same period last year, while consolidated earnings dropped by about half a billion euros. After nine months, the company posted a net loss of €257 million.

Moving forward, Puma intends to focus on its core categories of football, training, running and sports fashion. Its direct-to-consumer business—through its own retail stores and e-commerce—is expected to grow faster, as Puma has so far been heavily dependent on wholesale distribution. The new CEO described 2026 as a transition year, to return to growth from 2027 onward.

To achieve this, Hoeld plans to strengthen the brand and its signature leaping cat logo. “I firmly believe that the Puma brand is intact and has incredible potential,” he said. The company intends to reduce wholesale’s share of revenue, as discounted sales through big-box retailers have hurt brand desirability. Puma also plans to lower its inventory levels.

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Fashion

Two Chinese-backed firms to set up textile-garment units in Egypt

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Two Chinese-backed firms to set up textile-garment units in Egypt



Foundation stones were recently laid for two projects worth a combined $20.5 million in Egypt’s West Qantara Industrial Zone by the Chinese-backed Hui Zhou Top New Garment Mfg Ltd and Changzhou Top Credit International.

The projects will cover 68,000 square metre and generate 4,600 direct jobs.

Suez Canal Economic Zone (SCZone) chairman Waleid Gamal El-Dein and Ismailia province deputy governor Ahmed Essam El-Din laid the foundation stones.

Foundation stones were recently laid for two projects in Egypt’s West Qantara Industrial Zone by two Chinese-backed Firms.
Hui Zhou Top New Garment will set up an export unit for RMG and sportswear, with production likely to begin in July 2026.
Changzhou Top Credit’s project will manufacture fabrics and textiles, with an expected annual output of over 28,000 tonnes, 80 per cent of which will be exported.

Hui Zhou Top New Garment will set up an integrated, export-oriented factory for readymade and sportswear apparel, with production expected to begin in July 2026. The 28,000-square metre facility valued at $7.2 million will employ 4,000 workers and produce more than 25 million pieces annually, domestic media outlets reported.

With an investment of $13.3 million, Changzhou Top Credit’s project will manufacture fabrics and textiles on a 40,000-sq m site, with an expected annual output exceeding 28,000 tonnes, 80 per cent of which will be exported. The factory will employ 600.

El-Dein said the first phase of the industrial zone’s development has already drawn 44 projects, with total investments worth $1.17 billion and creating 60,165 jobs in less than two years.

Fibre2Fashion News Desk (DS)



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US’ Carter’s Q3 FY25 sales edge down 0.1% to $757.8 mn

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US’ Carter’s Q3 FY25 sales edge down 0.1% to 7.8 mn



American apparel company for babies and young children, Carter’s Inc, has reported net sales of $757.8 million in the third quarter (Q3) of fiscal 2025 (FY25), down 0.1 per cent from $758.5 million year-over-year (YoY). The company saw growth of 2.6 per cent in US retail and 4.9 per cent in international sales, offset by a 5.1 per cent decline in its US wholesale segment. Comparable retail sales rose 2 per cent.

The operating income fell 62.2 per cent to $29.1 million, reflecting higher tariffs, increased investment in product quality and store expansion. Adjusted operating income dropped 48.9 per cent to $39.4 million, with an adjusted operating margin of 5.2 per cent versus 10.2 per cent in the previous year.

American apparel company Carter’s, Inc, has reported flat Q3 FY25 sales at $757.8 million, while profit fell sharply due to higher tariffs and restructuring costs.
Net income dropped to $11.6 million from $58.3 million, with adjusted EPS down to $0.74.
The company plans 300 job cuts and 150 store closures to save $35 million annually, while tariffs are expected to impact Q4 earnings by $25–35 million.

Net income plunged to $11.6 million, or $0.32 per diluted share, from $58.3 million, or $1.62 per diluted share, a year earlier. On an adjusted basis, net income was $26.8 million, or $0.74 per diluted share, compared to $59 million, or $1.64 per diluted share, in Q3 FY24, Carter’s said in a press release.

“Our third quarter performance reflected continued improvement in US retail business demand as we achieved positive comparable sales and improved pricing for the second consecutive quarter,” said Douglas C Palladini, chief executive officer (CEO) and president. “However, elevated product costs, in part due to the impact of higher tariffs, as well as additional investment, weighed meaningfully on our profitability.”

For the first nine months (9M) of FY25, Carter’s has reported net sales of $1.97 billion, down 0.6 per cent YoY. Adjusted operating income declined nearly half to $86.5 million, with adjusted earnings per share (EPS) at $1.57, compared with $3.43 a year earlier. Net cash used in operations totalled $136.3 million, compared to net cash inflow of $11.3 million in FY24.

The company has initiated a productivity drive, including the reduction of 300 office-based roles (around 15 per cent of its workforce) and the closure of 150 stores across North America by 2026, measures expected to generate annual savings of about $35 million beginning in 2026, added the release.

Looking ahead, the company warned that new US import tariffs could have a pre-tax earnings impact of $200–250 million annually. Vietnam, Cambodia, Bangladesh, and India now account for about 75 per cent of Carter’s sourcing, with China contributing less than 3 per cent. The company expects a $25–35 million hit to pre-tax income in Q4 FY25 due to tariff pressures.

Carter’s has also secured commitments for a new five-year $750 million asset-based revolving credit facility to strengthen liquidity and is evaluating refinancing options for its $500 million senior notes maturing in 2027.

Fibre2Fashion News Desk (SG)



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Egypt’s textile & apparel imports from Turkiye rise 7.7% in H1 2025

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Egypt’s textile & apparel imports from Turkiye rise 7.7% in H1 2025




Egypt’s textile and apparel imports from Turkiye rose 7.7 per cent year-on-year to $154.68 million in H1 2025, driven mainly by higher fabric demand from garment exporters.
Fabric imports surged 27.75 per cent, while yarn imports dipped slightly.
Despite modest overall growth, Turkiye remained Egypt’s second-largest supplier of fabrics and apparel and third-largest in yarn.



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