Quiz says Q4 partywear launch drives sales higher, gold sees accessories comeback

The reports coming-out of Quiz Clothing have been largely about decline for several years but so far in 2025, it seems to have turned a corner and news this week has added to that view.

After September’s report of rising summer sales and last month’s release detailing improved results and store opening plans, now it has said that the launch of its latest partywear collection has also driven sales higher.

The company said like-for-like sales have risen 6% on the back of the launch, which was its biggest party collection to date. The 250-piece offer debuted at the end of October and meant the Scotland-based retailer has seen a strong start to the Golden Quarter.

Quiz added that early trend indicators for the party season point to shoppers buying into longer length midi and maxi dresses with mesh, satin and velvet fabrics helping to drive sales. Key colours are the always-popular black, with shoppers also buying bottle green, navy blue and brown.

The company has also seen stronger demand for its footwear and accessories with stiletto heel evening shoes and clutch-style evening bags in gold leading sales.

In fact, CEO Sheraz Ramzan said that for footwear and accessories “gold has overtaken silver as the metallic of choice, due largely to its ability to pair with the many brown, berry and green tones coming through on dresses”.

The company has also identified Glasgow, Manchester, Sheffield and London as the cities leading early demand for partywear with an average £60 basket value.