Reflo boosts mission to be “serious player” in sports market with first AW25 drop

Sustainable performancewear brand Reflo’s on a mission  to “change the sportswear game for good”.  And that begins with the first drop of its autumn/winter 2025 collection, built around a single theme: Energy. 

“Not just the energy athletes put into their sport, but the energy of nature and the constant drive to push forward”, Reflo said in its mission statement.

The brand is part-owned by football star Harry Kane and is fresh from global partnerships in golf (The Open),
football (Luton Town, Forest Green Rovers) and motorsport (Formula E and Formula 1 teams).

As for that AW25 collection, to be released in three drops, the first, ‘Rooted Energy’, “celebrates energy at its source”. Inspired by the “steady, grounding force of nature”. The drop pairs earthy colour palettes with advanced performance fabrics.

Hero products include garments built with Reflo’s new performance-based Eco 3D Jacquard, “independently tested to deliver verified performance benefits” such as UPF 50+ sun protection, advanced moisture-wicking and breathability.

Designed with “modularity” in mind, AW25 introduces multifunctional pieces that transition seamlessly between activity and everyday wear, “showcasing Reflo’s expansion into a true multi-sport performancewear brand”.

The complete collection “tells a story of grounded routine, inner resilience and limitless ambition, designed for everyday athletes across Reflo’s key sports of golf, padel and training”.

It said every piece is made from recycled materials while a growing share of the AW25 collection is now “Reloop-ready”, so garments can be fully recycled. 

And with each product sold, Reflo continues its commitment to plant trees and recycle plastic bottles, “ensuring every purchase makes a positive impact”.

Rory MacFadyen, co-founder and CMO of Reflo, said: “AW25 isn’t just a collection, it’s a statement of intent. We’ve grown from being the sustainable alternative to building a clear path towards the top tier of performance sportswear. 

“Rooted Energy is just the beginning. It’s about multifunctional, modular pieces that prove technical innovation, bold storytelling and circular design can co-exist at the highest level. This is where the future of sportswear is heading, and Reflo is leading the way.”