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Reliance Brands partners Stella McCartney to bring eco-luxury to India

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Reliance Brands partners Stella McCartney to bring eco-luxury to India



Reliance Brands Limited (RBL) has entered into a partnership with pioneering British designer Stella McCartney to evolve her namesake fashion house in India. This strategic collaboration brings Stella McCartney’s distinct blend of sustainable luxury, modern femininity, and progressive, cruelty-free values to Indian consumers through a multichannel distribution model showcasing the brand’s ready-to-wear collections as well as its handcrafted vegan accessories and footwear.

“Stella McCartney is more than a fashion brand — she is a pioneer of a conscious luxury movement that challenges conventions and redefines the way the world experiences fashion. India’s growing base of environmentally aware, style-conscious consumers presents the perfect landscape for Stella’s mission to thrive. We are proud to bring her powerful vision to India,” said a Reliance Brands Limited spokesperson.

Reliance Brands Limited has partnered with British designer Stella McCartney to bring her sustainable luxury label to India.
The tie-up will showcase her ready-to-wear lines, vegan accessories, and footwear through multichannel distribution.
Founded in 2001, Stella McCartney is globally recognised for eco-conscious, cruelty-free fashion, with 47 stores and presence in 651 boutiques across 71 countries.

“We are thrilled to be bringing our conscious luxury movement to India and developing stronger connections with like-minded changemakers who want to build a fashion industry that is kinder to Mother Earth and our fellow creatures,” commented the Stella McCartney brand.

Founded in 2001 as a conscious luxury brand rooted in sustainability and desirability, Stella McCartney is one of the industry’s most prominent voices in responsible fashion. A lifelong vegetarian, Stella has never used leather, feathers, fur, or exotic skins in her collections. The brand is committed to material innovation and circular design, continuing to drive change across fashion, culture, and beyond.

With 47 retail locations — 36 directly owned and 11 franchise stores — across fashion capitals such as London, Paris, Milan, Tokyo, and New York, as well as a presence in 651 department stores and boutiques across 71 countries, Stella McCartney represents one of the most recognised and progressive luxury fashion brands in the world.

Fibre2Fashion News Desk (RM)



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Polyester filament prices jump in India as crude spikes

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Polyester filament prices jump in India as crude spikes



Following earlier increases in purified terephthalic acid (PTA), melt and PSF, Indian producers have now raised PFY prices. POY, FDY and PTY prices have been increased by ****;* per kg across all deniers and lustres with effect from March *, reflecting rapid cost pass-through amid heightened volatility in crude-linked value chains, according to the market sources.

In the previous weekly revision effective February **, ****, PTA was increased by ****;*.** per kg to ****;**.** per kg, while monoethylene glycol (MEG) was retained at ****;**.** per kg. Polyester melt prices were raised by ****;*.** per kg to ****;**.** per kg. Downstream PSF prices were also revised upward by ****;*.** per kg from March *.



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ICE cotton drops 1% on Middle East war, stronger US dollar

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ICE cotton drops 1% on Middle East war, stronger US dollar



Cotton futures on Intercontinental Exchange (ICE) fell by more than 1 per cent yesterday, pressured by escalating tensions in the Middle East and a stronger US dollar. The dollar climbed to a one-month high, making US cotton more expensive for overseas buyers. The stronger currency, combined with geopolitical uncertainty, dampened demand, and weighed on prices.

May 2026 cotton settled at 64.59 cents per pound, down 1.02 cents. This marked the lowest settlement price for May contract since February 20, effectively erasing all gains made over that period.

Cotton futures on Intercontinental Exchange (ICE) fell over 1 per cent, with May 2026 settling at 64.59 cents/lb, the lowest since Feb 20, amid Middle East tensions and a stronger US dollar.
Rising inventories and risk aversion pressured prices.
Speculators cut net shorts, while crude oil surged.
ICE cotton traded mixed in early Indian hours today.

Total trading volume for the session came in at 73,225 contracts. ICE-certified deliverable No. 2 cotton inventory rose to 126,178 bales as of February 26, up from 119,457 bales the previous trading day.

The US dollar climbed to its highest level in over a month, making dollar-denominated commodities like cotton more expensive for international buyers and reducing export demand.

Market analysts stated that the Middle East conflict is putting significant pressure on cotton and that a broader risk-aversion tone is affecting the market.

On March 2, Iran continued launching attacks on US military bases across multiple countries in the Middle East, with explosions reported in several locations. An advisor to the Iranian Islamic Revolutionary Guard Corps commander announced that the Strait of Hormuz had been closed, with Iran threatening to strike any vessels attempting to pass through it.

US President Trump indicated that military action against Iran could last four to five weeks, while also expressing readiness for operations to extend considerably longer.

Major Wall Street indices declined on Monday as the conflict raised fears of disrupted global trade routes and renewed inflationary pressures. Analysts warned that investors appear to be rebuilding short positions in cotton, suggesting continued downward price pressure in the near term. The earlier May contract low of 62.86 cents per pound as a key support level that could be tested again.

CFTC data released the prior Friday showed that speculators reduced their net short positions in ICE cotton futures and options by 26,508 contracts in the week ending February 24, bringing net shorts to 48,922 contracts.

International crude oil and natural gas prices surged sharply on Monday following US and Israeli strikes on Iran, with retaliatory actions forcing the closure of several energy facilities in the region.

This morning (Indian Standard Time), ICE cotton for May 2026 was traded at 64.75 cents per pound (up 0.16 cent), cash cotton at 62.59 cents (down 1.02 cent), the March 2026 contract at 62.59 cents ((down 1.02 cent)), the July 2026 contract at 66.75 cents (up 0.14 cent), the October 2026 contract at 68.18 cents (down 0.49 cent) and the December 2026 at 69.04 cents (up 0.12 cent). A few contracts remained at their previous closing levels, with no trading recorded so far today.

Fibre2Fashion News Desk (KUL)



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US ETR dips to 9.4% as blanket 10% tariff replaces IEEPA levies: Fitch

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US ETR dips to 9.4% as blanket 10% tariff replaces IEEPA levies: Fitch



The 10-per cent blanket reciprocal tariff imposed by the United States (US) on most trading partners has reduced the US effective tariff rate (ETR) to 9.4 per cent from 12.7 per cent, according to Fitch Ratings.

If the US administration imposes a 15-per cent levy, the US ETR would rise to 11.3 per cent.

President Donald Trump reinstated tariffs immediately following the US Supreme Court’s February 20 ruling that invalidated the reciprocal tariffs imposed under the International Emergency Economic Powers Act (IEEPA). The new blanket 10-per cent tariff rate is authorised under Section 122 of the Trade Act of 1974 and expires in 150 days unless extended by Congress.

The 10-per cent blanket reciprocal tariff imposed by the US on most trading partners has reduced the US effective tariff rate (ETR) to 9.4 per cent from 12.7 per cent, Fitch Ratings said.
If a 15-per cent levy is imposed, the ETR would rise to 11.3 per cent.
China has the highest ETR among trading partners, followed by Vietnam, Japan and Brazil.
China’s ETR is around 19 per cent from 29 per cent earlier.

Section 122 permits a maximum rate of 15 per cent but does not allow for tariff adjustments for individual countries.

Prior to the court decision, China was subject to two reciprocal tariffs: a fentanyl tariff of 10 per cent that applied to all imports and a 10-per cent reciprocal tariff on an import base subject to carveouts. The two tariffs have been consolidated into the 10-per cent blanket tariff, reducing China’s ETR to around 19 per cent from 29 per cent, Fitch said in a release.

China still has the highest ETR among major trading partners, followed by Vietnam, Japan and Brazil. Of the United States’ 31 largest trading partners, 26 will see their ETRs decline. Brazil benefits the most, with its ETR decreasing by 18 percentage points (pp) to 11 per cent from 29 per cent.

ETRs for most countries largely remain unchanged following the switch in tariff regimes, and no country will see an increase in its ETR if the Section 122 tariff rate remains at 10 per cent.

Fibre2Fashion News Desk (DS)



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