Reebok announced Olympic shooter Manu Bhaker as its brand ambassador in India. The partnership brings together Reebok’s training-first philosophy with one of the country’s most focused and driven athletes, united by a shared belief that true performance is built long before competition day. 

At just 24, Manu has established herself as one of India’s most accomplished sport shooters and a symbol of resilience and mental strength. She made history at the 2024 Paris Olympics by winning two bronze medals in the women’s 10m air pistol and the 10m air pistol mixed team events, becoming the first Indian athlete to win two medals at a single Olympic Games and the first Indian woman shooter to win an Olympic medal. Her journey has been shaped as much by training and discipline as by results, making her a natural fit for Reebok, a brand that has long championed training, fitness and high-performance sport. Manu embodies a new generation of Indian athletes who are confident, self-aware, and deeply invested in the process. From refining technique to building mental strength, her career reflects the realities of elite sport, where progress is earned through consistency and intent. 

Reebok has named Olympic shooter Manu Bhaker as its brand ambassador in India.
The partnership aligns the brand’s training-first philosophy with Bhaker’s discipline and mental strength.
The two-time Paris 2024 bronze medallist embodies resilience and preparation, reinforcing Reebok’s renewed focus on performance sport, training culture and distribution-led growth across India.

Commenting on the collaboration, Manu Bhaker said, “Every result begins long before competition day. Training, focus, and belief shape everything I do, and that’s what connects me with Reebok. I’m proud to represent a brand that stands for preparation and backs athletes through every phase of the journey.”

Speaking on the association, Arjun Ramamoorthy, Brand Head, Reebok India, added, “Manu Bhaker represents the future of Indian sport – focused, fearless, and deeply committed to the work behind performance. As Reebok sharpens its focus on training and high-performance sport in India, this partnership reflects our belief in athletes who don’t chase shortcuts, but show up prepared. It’s about empowering people to push further through training and self-belief.”

This strategic collaboration underscores Reebok’s renewed commitment to sport and distribution growth across India, strengthening its presence in performance categories and engaging communities that value the discipline of daily training as the foundation of performance. Together, Reebok and Manu Bhaker will encourage athletes and fitness enthusiasts to shift focus from podium moments to the preparation that earns them.

Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.

Fibre2Fashion News Desk (RM)

Uzbekistan plans to raise the share of automated cotton harvesting to 70 per cent this year, according to its President Shavkat Mirziyoyev, who said the country intends to acquire 800 cotton-picking machines, as well as 6,000 seeders, tractors and combines to achieve this target.

Around 10,000 units of agricultural machinery will be purchased in all this year, raising the fleet to 292,000 machines, the president’s official website said in a release.

Uzbekistan plans to raise the share of automated cotton harvesting to 70 per cent this year, President Shavkat Mirziyoyev said.
The proportion of machine-harvested cotton is 52 per cent now.
It plans to acquire 800 cotton-picking machines, as well as 6,000 seeders, tractors and combines.
The country will seek $400 million from global financial institutions to back farmers in acquiring new equipment.

The level of mechanisation in agriculture now stands at 81 per cent.

Uzbekistan has purchased 1,756 cotton-picking machines in the last few years, raising the proportion of machine-harvested cotton to 52 per cent.

Last year, 2.1 million tonnes of cotton were harvested using automated machines.

Uzbekistan will seek $400 million from international financial institutions to back farmers in acquiring new equipment. Tractors and combines will be available on a 10-year lease at 18-per cent interest in local currency, with the first two years interest-free. The government will subsidise 8 per cent of the interest rate.

Fibre2Fashion News Desk (DS)