Roger Vivier opens new Paris headquarters on rue de l’Université

New address for Roger Vivier in Paris. The luxury shoemaker, owned by Diego Della Valle’s Italian Tod’s Group, is setting up its new headquarters at 98 rue de l’Université, in a prestigious Left Bank townhouse in Saint-Germain-des-Prés, bringing all its teams together under one roof. The 1,400-square-meter space will be inaugurated on October 2, during Women’s Fashion Week.

“This opening represents a decisive step in the evolution of Roger Vivier and reaffirms its identity, as well as its long-term commitment to the city in which it was born: a Parisian luxury house with global cultural resonance, linking past and future through savoir-faire, architecture, and fashion innovation,” the house stated in a press release.

This major investment — the amount of which was not disclosed — will enable the brand to bring together, at the same address, the studio of creative director Gherardo Felloni (in post since 2018), the house’s support functions (administration, sales, communications, etc.), salons “embodying the eclectic spirit of Monsieur Vivier” to present collections and receive customers, and, above all, the archives of the house founded in 1937, “bringing together creations and historical documents dating back to the 1950s.”

The iconic luxury footwear brand — which featured actress Catherine Deneuve in Luis Buñuel’s film “Belle de Jour” — was acquired in 2001 by the Della Valle family, and later became part of the Tod’s Group in 2015 through a company buyout.

Roger Vivier, which boasts 90 boutiques worldwide and a strong presence in multi-brand retail, has long contributed to the success of the Italian group. In the most recent results for fiscal year 2023, published before Tod’s exited the stock market, the brand reported sales of €286.7 million — up more than 16% from 2022 — accounting for more than a quarter of the group’s total revenues.